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STRATEGIC ADVERTISING PLACEMENT
Warren Buffett successor Greg Abel leads Berkshire Hathaway $10B Alphabet stock investment—Why is Big Tech shift accelerating now?Warren Buffett successor Alphabet investment leads Berkshire Hathaway $10B deal, signaling a major Big Tech shift. Berkshire Hathaway, unde...- Parimatch probe takes ED to Zepto's doorstepThe Enforcement Directorate is investigating offshore betting platform Parimatch. The agency has questioned quick commerce app Zepto regard...
- Frodoh partners Chaupal to launch 'first-screen' monetisation framework for OTT platformsAdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...
- Champions Trophy: Hype or hyper? India-Pakistan clash puts ads on the boilAdvertisers are fiercely competing for limited ad slots during the highly anticipated India-Pakistan match at the Champions Trophy in Dubai...
- Northeast Frontier Railway achieves significant growth in non-fare revenue from advertisementsNortheast Frontier Railway has generated around Rs. 3.5 crore in non-fare revenue from April to December 2024 through strategic advertiseme...
- Ecommerce giants Amazon, Flipkart record Rs 11,621 crore in combined ad revenue in FY24This marks an impressive 33% increase from the previous fiscal year’s Rs 8,705 crore, according to regulatory filings by both companies. Ex...
- ZEE board approves raising upto Rs 2,000 crore through equity or other modesZEE's board approved raising up to Rs 2,000 crore via equity shares or eligible securities in one or more tranches. This move follows the c...
- Maxposure shares debut with 339% premium on NSE SME platformMaxposure shares debut on NSE SME platform with a premium of 339.4% after a successful IPO. The IPO, consisting of a fresh equity sale of 6...
- Maxposure IPO allotment soon: Check status, GMP, listing date and other detailsMaxposure IPO Allotment: The SME IPO Maxposure received the highest subscription so far in 2024 at nearly 905 times at close. Investors are...
- Maxposure IPO booked 904 times on last day; GMP soars to nearly 170%Maxposure IPO is completely a fresh equity issue of 61.4 lakh shares and through the issue, the company plans to raise Rs 20.26 crore. The ...
- Maxposure IPO subscription crosses 100 times on Day 2; GMP at 160% over issue priceThe IPO of Maxposure, a new-age media and entertainment company, is generating strong investor interest. The issue has been oversubscribed ...
- Waterfield Advisors ties up with Singapore Airlines for strategic ad placementHaving pioneered the concept of conflict-free wealth advisory in India, Waterfield Advisors now aspires to become a global brand with India...
- Burger King's new campaign with Hrithik Roshan leaves everyone baffledIn the video shared by the renowned hamburger fast-food chain, Hrithik can be seen at film-city being clicked by the paparazzi while Burger...
- JBIMS completes final placements with top salary of Rs 34.3 lakh; average salary of Rs 18.76 lakhStudents were placed across sectors like Consulting, BFSI & IB, FMCG, Pharma, Retail, Advertising & Media, e-Commerce, Manufacturing, Telec...
- Dentsu Aegis, TimesPro join hands to offer PG diploma in digital marketingThe three-month full-time programme, scheduled to begin on January 31, focuses on the strategic and practical aspects of digital marketing ...
- BBH India announces foray into content and entertainment marketingIt will help brands hire right celebrity/face for the brand, forge partnerships using entertainment as a medium, create content and enterta...
- IIM Trichy completes summer placements with 71% increase in highest stipendThe highest domestic stipend was Rs 1.6 lakh while the average stipend is Rs 51,000 which is an increase of 13.3% over the previous year.
- IIM Trichy completes summer placements with 71% increase in highest stipendIIM Trichy has completed summer placements for its batch of 102 students, with a 71% increase in highest stipend to Rs 2.4 lakh for a two-m...
- No Rajat Gupta effect, ISB gets most job offers in 10 yrsISB announced that its grads bagged 661 offers from 310 companies this year, bettering the previous record of 657 offers made by 230 compan...
- Plot thickens to flaunt brands on silver screenBrands are now weaving themselves into the movie script to ensure their presence is not lost on the viewers.
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