Burger King's new campaign with Hrithik Roshan leaves everyone baffled

A 'jugaad' advertisement by Burger King with Hrithik Roshan has baffled everyone, including the actor himself, who tagged the fast-food chain while sharing the video and tweeted 'this is not done.'

In the video shared by the renowned hamburger fast-food chain, Hrithik can be seen at film-city being clicked by the paparazzi while Burger King pulled a prank on the actor.

Hrithik steps out of the vanity van and starts posing for a few pictures upon the request of the paparazzi before he goes inside the studio. However, Hrithik was not prepared for what Burger King would pull next. The brand strategically placed its billboard behind the actor while he was busy posing for photographs. Two men carrying the banner stopped and put it behind him when he started posing.


The board displayed their 'Rs 50 Stunner Menu', and this strategic placement behind Mr Roshan and the accurate timing made it look like he was endorsing their new menu. Burger King shared this clip on their social media pages, asking, 'How much jugaad is too much jugaad?'.

Surprisingly, the actor caught up with this and shared the video on his Twitter account by tagging the fast-food chain and wrote, 'This is not done.' This clip caught the netizen's attention, and some reacted to it by quoting memes of the actor himself. One user made such references saying ‘Ye mere shaktiyonka galat istemal kiya gaya hai’.

While the other one was quick to catch up and wrote 'staged but nicely played'. However, it wasn't just internet users; famous brands like Zomato, Swiggy, Amazon Prime, and Spotify India also didn't shy away from making some witty comments. Swiggy pointed out the comments of other brands, saying, 'Brands commenting in comments is the real jugaad.'

Later, Hrithik reposted short videos on his social media profiles advertising Burger King's 'Stunner Menu' and hashtagged it as a collaboration.