Maxposure IPO booked 904 times on last day; GMP soars to nearly 170%

The SME IPO of Maxposure was booked by a massive 904 times on the last day of the bidding process, led by robust demand from non-institutional and retail investors.

The categories reserved for NIIs and retail investors were subscribed over 1000 times. The QIB portion of the issue was booked over 300 times.

The IPO is completely a fresh equity issue of 61.4 lakh shares and through the issue, the company plans to raise Rs 20.26 crore.


The net proceeds from the offer will be used for funding expenses incurred towards various certifications from various regulators, working capital
requirements, repayment of debt, and general corporate purposes.

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Maxposure IPO GMP
In line with the subscription demand, the company's shares are fetching a bumper premium of Rs 59 in the unlisted market. The IPO is priced at Rs 33 at the upper end.

The IPO is entirely a fresh equity issue of up to 61.4 lakh shares aggregating to Rs 20.26 crore.

Maxposure is a diverse new-age media and entertainment company offering 360-degree services across multiple distribution platforms. Specialising in customised solutions, the house of Maxposure stands on four pillars - inflight entertainment, content marketing, technology, and advertising.

The company through its long-standing experience has been able to diversify its offerings to include a wide spectrum of in-flight experiences, ranging from curated entertainment on IFE systems, on-board communication through hi-tech patented solutions, innovative inflight magazines, sampling on board, and strategic ambient advertising.

Further, it also offers strategic and innovative advertisement platforms to an advertiser to target a flyer at every step of the journey starting from pre-boarding, on-board, and post-boarding.

Maxposure also provides content and digital marketing services for brand placement, growth, and efficient audience engagement.

For the period ended September 2023, the company clocked revenues of Rs 20.16 crore and net profit of Rs 3.70 crore.

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