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SPORTS MARKETING INDIA IPL
Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...- JioStar says IPL 2026 crossed 1.2 billion viewers, final most watched everIPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...
- IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...
- FIS recognises BSSA as national body for ski and snowboard in IndiaSki Snowboard India has been disaffiliated by the International Ski and Snowboard Federation (FIS). The Bhartiya Ski and Snowboard Associat...
- FIFA 2026 is so much more than footballThe 2026 Football World Cup is a significant economic event, contributing billions to global GDP. For India, this translates into measurabl...
- Cupid Breweries to acquire United Spirits' alcobev unit in Odisha for Rs 22.5 croreCupid Breweries and Distilleries will acquire an operational alcoholic beverage manufacturing unit in Odisha from United Spirits Limited. T...
- FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- Six months on, National Sports Awards still await nodIndia's sporting community faces an unusual delay in the National Sports Awards. The Sports Ministry cites a re-evaluation of Arjuna awarde...
- Gurnoor Brar: Gentle giant who took up cricket at 17 and got picked for India at 26Sukhbir Singh Brar, a Punjab Police ASI, supported his son Gurnoor's cricket dreams. Gurnoor, a tall pacer, has been selected for India's T...
- Hardik Pandya ruled out of Afghanistan ODIs due to injury: SourcesHardik Pandya will miss the upcoming ODI series against Afghanistan due to an injury. He was declared fit earlier but experienced issues af...
- Hardik Pandya, Rohit Sharma gets all-clear for ODI series against AFG from BCCI's CoEStar Indian cricketers Hardik Pandya and Rohit Sharma are both declared fit and cleared for the upcoming ODI series against Afghanistan. Th...
- From the day I started playing, red-ball cricket meant everything to me: Manav SutharManav Suthar made a memorable Test debut against Afghanistan. He took wickets and contributed with the bat. Suthar revealed he practiced wi...
- 'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
- IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
- Inside Lalit Modi’s lavish London house: A look at the IPL founder’s 5-storey mansionLalit Modi, the architect of the Indian Premier League, has transformed cricket's economics and entertainment value. He resides in a lavish...
- 10th dropout Vaibhav Sooryavanshi to become a case study for 90 percentile IIM studentsTeenage cricket sensation Vaibhav Sooryavanshi, who dominated IPL 2026 with record-breaking performances, will be the subject of an academi...
- India and New Zealand gear up for historic 12-match showdownIndia will embark on a significant tour of New Zealand from October 22 to December 1. The series includes five T20 Internationals and five ...
- Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakoutThe spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...
- 96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...
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