The BCCI will not mediate player availability for the IPL, leaving it to franchises and players. Concerns over overseas stars pulling out d...

Ski Snowboard India has been disaffiliated by the International Ski and Snowboard Federation (FIS). The Bhartiya Ski and Snowboard Associat...

The 2026 Football World Cup is a significant economic event, contributing billions to global GDP. For India, this translates into measurabl...

Cupid Breweries and Distilleries will acquire an operational alcoholic beverage manufacturing unit in Odisha from United Spirits Limited. T...

The FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

India's sporting community faces an unusual delay in the National Sports Awards. The Sports Ministry cites a re-evaluation of Arjuna awarde...

Sukhbir Singh Brar, a Punjab Police ASI, supported his son Gurnoor's cricket dreams. Gurnoor, a tall pacer, has been selected for India's T...

Hardik Pandya will miss the upcoming ODI series against Afghanistan due to an injury. He was declared fit earlier but experienced issues af...

Star Indian cricketers Hardik Pandya and Rohit Sharma are both declared fit and cleared for the upcoming ODI series against Afghanistan. Th...

Manav Suthar made a memorable Test debut against Afghanistan. He took wickets and contributed with the bat. Suthar revealed he practiced wi...

Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...

Royal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...

Lalit Modi, the architect of the Indian Premier League, has transformed cricket's economics and entertainment value. He resides in a lavish...

India will embark on a significant tour of New Zealand from October 22 to December 1. The series includes five T20 Internationals and five ...

The spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...

Around the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...