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Psychology says people who always invite others to watch the game may be seeking more than just companyWatching a game gives people an instant sense of shared purpose. Instead of having to constantly think of new things to talk about, everyon...- Emerging sports are the next big business opportunity: Tero India MDIndia’s sports boom is opening up opportunities for entrepreneurs to build businesses beyond cricket.
- Zohran Mamdani look-alike contest draws crowds in New York, Knicks fan takes home $100New Yorkers gathered for a look-alike contest featuring Mayor Zohran Mamdani near Washington Square Park. Nine contestants competed, with A...
- India could be esports' biggest growth story as EWC eyes rapid expansionIndia is poised to become a major growth story in global esports. The Esports World Cup Foundation sees significant potential in the countr...
- JioStar banks on Premier League fandom with ‘Humara Long Distance Love’ campaignJioStar launches a new campaign celebrating Indian Premier League football fans. The campaign features Tiger Shroff and cricketers Sanju Sa...
- Cleats, Couture and Bromance: Football’s new ball gameThe World Cup's framing reveals a bromance between Jude Bellingham and Erling Haaland. Their friendship, forged at Borussia Dortmund, is no...
- Been played by deep play? How FIFA World Cup 2026 shapes the modern football fanDespite the shadow of controversy, numerous football enthusiasts engaged with this year's Fifa World Cup. The expanded format highlighted b...
- Omnicom launches Acxiom Fan Graph to help brands better understand sports audiencesOmnicom has unveiled Acxiom Fan Graph, a groundbreaking sports marketing intelligence platform. This innovative solution aims to unify frag...
- YouTube is now India's prime-time screen, says Gunjan SoniYouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...
- Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan ChatterjeeLive sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...
- JioStar bets on mainstreaming women’s cricket fandom with ICC Women’s T20 World Cup campaignJioStar and ICC have launched an integrated marketing campaign for the ICC Women’s T20 World Cup 2026, aiming to boost mainstream fandom fo...
- 96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...
- Cricket fandom is already digital. Fan tokens could be the next movThink of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...
- Crunchyroll joins CSA as associate team sponsor for India seriesCrunchyroll, the global anime streaming leader, has been named the Associate Team Sponsor for the Proteas Men's tour of India. Their brandi...
- India’s sports economy poised for transformative growth: Ishan ChatterjeeIndia's sports economy is poised for significant growth, projected to reach $70 billion by 2030, driven by increasing fandom, technological...
- Flam raises investment from KL RahulFlam, a mixed reality platform, received investment from cricketer KL Rahul. The platform's new product aims to change fan engagement by in...
- Sachin Tendulkar makes strategic investment in cricket NFT platform RarioTendulkar joins Aaron Finch, Faf Du Plessis, Quinton de Kock, Shakib Al Hasan, Rishabh Pant, Virender Sehwag, Zaheer Khan, Smriti Mandhana,...
- Star Sports partners with Nodwin Gaming to foray into Esports telecastAkshat Rathee, MD & Co-Founder, Nodwin Gaming, said, “This is a very big step for us in the right direction as we now take esports to the m...
- Blockchain gives sports clubs a lucrative way to increase their fandomProminent sports clubs (Manchester City, Barcelona, PSG) and leagues worldwide are already using blockchain technology in their digital str...
- View: Evolution of the Indian sports fanFrom being TV slaves to streaming addicts, the way fans now consume sports has changed. The picture today is very different. With technolog...
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