TAM Sports has enhanced its cross-platform monitoring to include live streaming on CTV and mobile, alongside linear broadcasts. This expans...

Ormax Media has introduced Ormax Mpact, a tool to evaluate the effectiveness of brand integrations, sponsorships, and product placements ac...

An Indian software professional in New York, earning about $105,000 annually in New York, surprises viewers by expressing her willingness t...

Indian Institute of Madras receives Rs 110 crore endowment from Mastech Digital and IGate founder Sunil Wadhwani for setting up the Wadhwan...

He said the sports management firm has facilitated more than 150 deals in the past year, comprising both owned and third-party assets. Spor...

SFA will be the powered-by sponsor for KIYG starting with the upcoming fifth edition of the tournament, which will be held in Madhya Prades...

In 2010, brand TCS was valued at $2.3 billion by Brand Finance, and it was ranked ninth in the IT services sector. By 2022, its brand value...

Prior to the tournament, Rajasthan Royals had lost Dubai Expo 2020 as its principal sponsor due to postponement of the event, while Kolkata...

SportsKPI and Gamatics, both Bengaluru-based, got the opportunity to showcase their innovation. SportsKPI is a sport analytics and tech fir...

The five startups underwent a three-month-long acceleration program where they were mentored by domain experts and given access to Maruti S...

The country’s biggest beverages maker is also investing on neurosciences and analytics to capture consumer insights on products and marketi...

For the second straight year, Jio has remained the most recalled brand as per IPL Brand Effectiveness Study by Kantar Analytics and media a...

"I think Onspon.com has the ability to disrupt a huge market. I am super excited to be a part of this high-growth ecosystem," said Shukla, ...

ISL was able to double its central sponsorship pool from the first season in 2014 to the second in 2015 — earning approximately Rs 100 cror...

In 2015, while teams will continue to beef up the in-stadium experience, there is an additional focus on technology integration.

US-headquartered analytics firm Mu Sigma, which has offices in Bangalore, is being investigated by the US government for its visa usage.

Interpublic Group announces acquisition of advertising agency Lintas India for an undisclosed sum.