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SPONSORSHIP ANALYTICS
India’s tech workforce is at a turning point. Reskilling will define what comes nextThe Indian software engineer's career path is rapidly evolving due to generative AI and intelligent automation. A significant talent gap ex...- India’s sports boom is just getting startedIndia is a major sports market, with cricket leading the way. The nation's sports economy is rapidly expanding. The focus now shifts to bro...
- Kirloskar Industries’ realty arm raises Rs 1,150 cr term loan from ICICI BankAvante Spaces, Kirloskar Industries' real estate division, has secured a significant Rs 1,150 crore loan from ICICI Bank. This funding will...
- TAM Sports expands monitoring to track ads across live streaming on CTV, mobileTAM Sports has enhanced its cross-platform monitoring to include live streaming on CTV and mobile, alongside linear broadcasts. This expans...
- Ormax Media launches brand lift measurement tool ahead of IPLOrmax Media has introduced Ormax Mpact, a tool to evaluate the effectiveness of brand integrations, sponsorships, and product placements ac...
- US dreams fading? Indian techie earning Rs 1 crore in New York says it is 'just good for basics'. She wants to returnAn Indian software professional in New York, earning about $105,000 annually in New York, surprises viewers by expressing her willingness t...
- IIT-Madras gets Rs 110 crore endowment from Sunil WadhwaniIndian Institute of Madras receives Rs 110 crore endowment from Mastech Digital and IGate founder Sunil Wadhwani for setting up the Wadhwan...
- JSW Sports facilitated sponsorship deals worth Rs 250 crore in 2022-23He said the sports management firm has facilitated more than 150 deals in the past year, comprising both owned and third-party assets. Spor...
- SFA inks sponsorship deal for Khelo India Youth GamesSFA will be the powered-by sponsor for KIYG starting with the upcoming fifth edition of the tournament, which will be held in Madhya Prades...
- Road runner! How TCS uses marathons to boost brand recognitionIn 2010, brand TCS was valued at $2.3 billion by Brand Finance, and it was ranked ninth in the IT services sector. By 2022, its brand value...
- IPL franchises rake in over Rs 500cr from sponsorships: GroupM ESPPrior to the tournament, Rajasthan Royals had lost Dubai Expo 2020 as its principal sponsor due to postponement of the event, while Kolkata...
- Bengaluru Open: Sports tech startups ride the tennis waveSportsKPI and Gamatics, both Bengaluru-based, got the opportunity to showcase their innovation. SportsKPI is a sport analytics and tech fir...
- Maruti to mentor five startups to develop automotive technologyThe five startups underwent a three-month-long acceleration program where they were mentored by domain experts and given access to Maruti S...
- Coke to connect with new-age consumers across mediaThe country’s biggest beverages maker is also investing on neurosciences and analytics to capture consumer insights on products and marketi...
- Jio tops brand recall charts for IPL for second straight yearFor the second straight year, Jio has remained the most recalled brand as per IPL Brand Effectiveness Study by Kantar Analytics and media a...
- Onspon ropes in ex Head of Mobile Tech at PolicyBazaar Shashank Shukla"I think Onspon.com has the ability to disrupt a huge market. I am super excited to be a part of this high-growth ecosystem," said Shukla, ...
- Non-cricket sports' viewership, sponsorship and participation on the rise in India: CII-KPMG reportISL was able to double its central sponsorship pool from the first season in 2014 to the second in 2015 — earning approximately Rs 100 cror...
- Top 10 trends of Indian Premier League season 8In 2015, while teams will continue to beef up the in-stadium experience, there is an additional focus on technology integration.
- US government investigating Mu Sigma for visa usageUS-headquartered analytics firm Mu Sigma, which has offices in Bangalore, is being investigated by the US government for its visa usage.
- Interpublic Group acquires Lintas IndiaInterpublic Group announces acquisition of advertising agency Lintas India for an undisclosed sum.
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