Word of the Day: Language is more than a tool for communication; it also serves as a form of cultural memory. Words like “acersecomic” pres...

IPOs in 2026: SpaceX, Anthropic, OpenAI, Inspire Brands, Discord will head for IPOs as consumer Initial Public Offerings market in the Wall...

Anand Virmani, Co-Founder & Master Distiller, Goa-based Nao Spirits & Beverages, explains how they marketed India’s first craft gin, Greate...

The On Brand with Jimmy Fallon revolved around a simple yet unconventional concept: transforming marketing into a reality competition. The ...

Indian Hotels Company, or IHCL, has achieved a significant milestone. The company secured trademark registration for the 'Taj' sonic sound....

In one of Season 4 of Shark Tank India episodes there is a thrilling pitch by Sonic Lamb challenging boAt’s dominance in audio quality and ...

Jingles have always been a favourite way for many brands to make an identity. In the age of social media and artificial intelligence, sonic...

Infosys' iconic blue logo is getting a ‘sonic’ makeover to help the software bellwether better engage with its younger staff and business s...

With the revamped branding, the company aims to strengthen its positioning as a one-stop horizontal platform that meets the everyday needs ...

India's leading marketers will brainstorm with global strategists to decode trends.

For marketers who are looking at sharpening their skills and understanding of new-age methods to tackle the ever-changing business environm...

HDFC Bank, which launched a musical logo earlier this month, said it will spend over Rs 30 crore to promote the new brand positioning which...

Country’s second largest private sector bank, HDFC Bank has become the first Indian bank to launch a musical logo to be used across ATMs, p...

Brand custodians are going a step further and assigning genders to them now. Joining them is the Tata Group-Singapore Airlines joint ventur...

SonicWALL, with a strong presence in the Indian small business market, is riding on the Dell brand name and gaining traction among corporat...

Think about the new Tata DoCoMo commercials or the A R Rahman-composed tone for Bharti Airtel. You could well be humming one or the other. ...

From fancy bits and bobs of tunes to non-lyrical sound bytes, companies are trying every trick.