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SONIC BRANDING
Tata Sierra EV launched at Rs 18.79 lakh with QWD, fast charging, lifetime battery warranty and moreTata Sierra EV launched: Tata Motors has launched the Sierra EV in India, bringing quad wheel drive, a triple-screen cabin, six terrain mod...- Fourth of July restaurant deals 2026: Where to get free doughnuts, $2.50 burgers, 99-cent corn dogs and more this Independence DayCelebrate the Fourth of July without breaking the bank! Restaurants nationwide are offering incredible deals, from 99-cent corn dogs and $2...
- National Burger Day 2026: Which restaurants have the best deals and freebies? Here's all you need to knowNational Burger Day 2026 brings exciting deals and freebies from popular eateries. Burger King, Shake Shack, and Dairy Queen are among thos...
- Word of the Day: AcersecomicWord of the Day: Language is more than a tool for communication; it also serves as a form of cultural memory. Words like “acersecomic” pres...
- US Stock Market IPO in 2026: SpaceX, Anthropic, OpenAI, Inspire Brands, Discord. Check filing details, price, valuationsIPOs in 2026: SpaceX, Anthropic, OpenAI, Inspire Brands, Discord will head for IPOs as consumer Initial Public Offerings market in the Wall...
- 'Nao' is the time: Why Diageo India is backing this Indian craft gin producerAnand Virmani, Co-Founder & Master Distiller, Goa-based Nao Spirits & Beverages, explains how they marketed India’s first craft gin, Greate...
- NBC pulls plug on Jimmy Fallon’s show after ratings collapse: What went wrong with ‘On Brand’?The On Brand with Jimmy Fallon revolved around a simple yet unconventional concept: transforming marketing into a reality competition. The ...
- IHCL secures India's first sound mark registration in hospitality for 'Taj' brandIndian Hotels Company, or IHCL, has achieved a significant milestone. The company secured trademark registration for the 'Taj' sonic sound....
- Shark Tank 4: Karnataka entrepreneur dares to challenge boAt. How Aman Gupta and other 'sharks' reactIn one of Season 4 of Shark Tank India episodes there is a thrilling pitch by Sonic Lamb challenging boAt’s dominance in audio quality and ...
- How BrandMusiq is using AI and social media to enhance sonic branding in IndiaJingles have always been a favourite way for many brands to make an identity. In the age of social media and artificial intelligence, sonic...
- Infosys refreshing brand identity to stand out in crowded digital worldInfosys' iconic blue logo is getting a ‘sonic’ makeover to help the software bellwether better engage with its younger staff and business s...
- Meesho revamps brand identity to enhance positioning as inclusive, egalitarian platformWith the revamped branding, the company aims to strengthen its positioning as a one-stop horizontal platform that meets the everyday needs ...
- Get the latest marketing trends from experts Richard Seymour, David AakerIndia's leading marketers will brainstorm with global strategists to decode trends.
- New-age workshops for next gen marketersFor marketers who are looking at sharpening their skills and understanding of new-age methods to tackle the ever-changing business environm...
- HDFC Bank launches Rs 30-crore marketing campaignHDFC Bank, which launched a musical logo earlier this month, said it will spend over Rs 30 crore to promote the new brand positioning which...
- HDFC Bank launches Sonic BrandingCountry’s second largest private sector bank, HDFC Bank has become the first Indian bank to launch a musical logo to be used across ATMs, p...
- Air Vistara is a girl!Brand custodians are going a step further and assigning genders to them now. Joining them is the Tata Group-Singapore Airlines joint ventur...
- Security software maker SoniWALL to target big companiesSonicWALL, with a strong presence in the Indian small business market, is riding on the Dell brand name and gaining traction among corporat...
- Companies sound off branding plan for distinct connect with consumersThink about the new Tata DoCoMo commercials or the A R Rahman-composed tone for Bharti Airtel. You could well be humming one or the other. ...
- Surround Sound: Advertisers play right notes to woo customersFrom fancy bits and bobs of tunes to non-lyrical sound bytes, companies are trying every trick.
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