Gen Z is increasingly tuning out traditional digital ads, with augmented reality emerging as a powerful alternative. A new study reveals AR...

As we approach 2030, India's vibrant Gen Z is set to revolutionize the marketplace, representing nearly a quarter of the population and com...

The introductory storage plans for Memories, where users save snaps and videos, offer 100GB, 250GB with Snapchat+, or 5TB with Snapchat Pla...

Snapchat is experiencing a surge in popularity among young Indian users, with platform engagement doubling in the last two years. This grow...

The Economic Times and Snapchat launch the ET Snapchat Gen Z Index. This initiative helps brands connect with India's Gen Z. The index offe...

Although Instagram and YouTube remain the platforms of choice for mass digital advertising, Snapchat is increasingly becoming the social me...

The social media firm is hiring a managing director, expanding sales team in the country.

Snap’s Spotlight also competes with YouTube's Shorts, while another global rival TikTok, owned by China’s ByteDance, is banned in India.

Called 'Phone Swap India', the 12-episode, mobile-first show is a Hindi version of Snap Inc's longstanding dating reality original series P...

Snap’s Spotlight features 60-second videos in a dedicated TikTok-style vertical layout within the Snapchat app, but the feed is moderated f...

After ignoring the country in its early years, Snapchat’s parent is doubling down on the Indian market by rolling out localised versions of...

Snapchat has witnessed nearly 150% year-on-year growth in its daily active users from India in the third quarter of 2020

Los Angeles-based social video app Triller has seen around 40 million downloads from Google Play Store and Apple App Store in India within ...

"We have seen significant user growth in India with a 120 per cent increase of our daily active users, comparing March last year to March t...

Snap’s local team in India will focus on expanding strategic partnerships, building an engaged community of creators and users and servicin...

Evan Spiegel, Snapchat founder and the youngest billionaire in the world, will be a star attraction at the Jio Economic Times Startup Award...

After snapping up messaging app WhatsApp for a surprising $19 billion, social media giant Facebook will stay off acquisitions for some time.