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SNAPCHAT INDIA STRATEGY
Expired dates? Young Indians face dating burnout despite spending more on finding loveAmid the bustling life of young urban Indians, an ironic trend emerges: individuals thriving in their careers are still finding themselves ...- Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
- HYBE India launches Snapchat-based auditions for global girl groupHYBE India and Snap India are joining forces. They are launching an augmented reality audition process on Snapchat. Aspiring artists can no...
- Snap & Kantar study shows why AR is cutting through Gen Z’s ad fatigue in IndiaGen Z is increasingly tuning out traditional digital ads, with augmented reality emerging as a powerful alternative. A new study reveals AR...
- Gen Z to drive USD 1.3 trillion spending in India by 2030: ReportAs we approach 2030, India's vibrant Gen Z is set to revolutionize the marketplace, representing nearly a quarter of the population and com...
- Snap rolls out paid plans for Memories feature; free users get 5 GB storageThe introductory storage plans for Memories, where users save snaps and videos, offer 100GB, 250GB with Snapchat+, or 5TB with Snapchat Pla...
- Snapchat sees sharp rise in engagement among Gen Z usersSnapchat is experiencing a surge in popularity among young Indian users, with platform engagement doubling in the last two years. This grow...
- Don’t guess what Gen Z thinks. Just know it... with ET Snapchat Gen Z IndexThe Economic Times and Snapchat launch the ET Snapchat Gen Z Index. This initiative helps brands connect with India's Gen Z. The index offe...
- Brands latch on to Snapchat lingo with Gen Z in mindAlthough Instagram and YouTube remain the platforms of choice for mass digital advertising, Snapchat is increasingly becoming the social me...
- With 200 million monthly users in India, Snap looks to shore up ad revenue: Apac president Ajit MohanThe social media firm is hiring a managing director, expanding sales team in the country.
- ETtech Exclusive: Snap India doubled user base, engagement in 2022: CEO Evan SpiegelSnap’s Spotlight also competes with YouTube's Shorts, while another global rival TikTok, owned by China’s ByteDance, is banned in India.
- Snap Inc to debut made-for-India series on March 27Called 'Phone Swap India', the 12-episode, mobile-first show is a Hindi version of Snap Inc's longstanding dating reality original series P...
- Snapchat parent debuts short video offering Spotlight in IndiaSnap’s Spotlight features 60-second videos in a dedicated TikTok-style vertical layout within the Snapchat app, but the feed is moderated f...
- Snap plans to take its India localisation strategy to the worldAfter ignoring the country in its early years, Snapchat’s parent is doubling down on the Indian market by rolling out localised versions of...
- Snapchat doubles down on India with new original series, gamesSnapchat has witnessed nearly 150% year-on-year growth in its daily active users from India in the third quarter of 2020
- Triller registers around 40 million downloads in IndiaLos Angeles-based social video app Triller has seen around 40 million downloads from Google Play Store and Apple App Store in India within ...
- India user base grew 120 pc; focus on developing culturally relevant products: Snapchat"We have seen significant user growth in India with a 120 per cent increase of our daily active users, comparing March last year to March t...
- Photo app Snap opens first office in India in Mumbai, plans to build local teamSnap’s local team in India will focus on expanding strategic partnerships, building an engaged community of creators and users and servicin...
- Snapchat founder Evan Spiegel, Nikesh Arora to be star attraction at ET Startup AwardsEvan Spiegel, Snapchat founder and the youngest billionaire in the world, will be a star attraction at the Jio Economic Times Startup Award...
- Done for a while, says Facebook chief Mark Zuckerberg on new acquisitionsAfter snapping up messaging app WhatsApp for a surprising $19 billion, social media giant Facebook will stay off acquisitions for some time.
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