"As players, we are always looking for fruitful associations and partnerships that can help us connect and grow swiftly," Prannoy said. "Ba...

On Sunday, the Indian men's badminton team defeated 14-time champions Indonesia to clinch the Thomas Cup gold medal, scripting badminton hi...

The Indian para-athletes returned from Tokyo on the back of a sensational campaign that saw them win an unparalleled 19 medals, including f...

Foundation Chairperson Sudha Murty, who signed the MoU with Academy founder Padukone, said she would love to see the Academy identify talen...

Srikanth, the only Indian badminton player to have won six Super Series crowns, signed a 4-year deal with premium Chinese sports brand Li-N...

Within three-months Do-iT Talent Ventures has signed a number of celebrities across entertainment and sports.

The league has retained Vodafone as title sponsor while Servo of Indian Oil will be the co-sponsor. Bajaj Electricals and Bisleri have also...

Srikanth clinched back-to-back titles at Indonesia and Australia, while Sai Praneeth lay claim to his maiden Super Series title at Singapor...

Nehwal has been in a bit of a trough of late, mainly due to injuries, but is still ranked No. 10 in the world to Sindhu’s No. 6.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash.

The league kicks off on January 2, 2016. Star Sports has already signed up as the league’s official broadcast partner.

Premier Badminton League (PBL) has signed up Bollywood actor Akshay Kumar as its brand ambassador. The league kicks off on January 2, 2016.

BWF Secretary General has hailed Indian ace shuttler Saina Nehwal's recent multi-million-dollar contract as a sign of badminton's continued...

According to market estimates, Dhoni is paid Rs 8-10 crore a year per brand while Kohli gets Rs 6-7 crore.

Star Sports has signed up brands such as Herbalife, Bajaj Electricals, Kellogg’s, Maruti, Nise Gel and Ask Me as partners.

Renowned Malaysian doubles coach Kim Tan Her is confident about India's qualification in doubles category at next year's Rio Olympics Games.

Nine of the world’s top ten women’s players, and seven of the world’s top ten men, will make this the most accomplished badminton event on ...