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Kidambi Srikanth ends runner-up at US Open Super 300 badminton tournamentIndia's Kidambi Srikanth secured a runner-up finish at the US Open Super 300 badminton tournament, losing a hard-fought final to Chinese Ta...- PV Sindhu, Satwik-Chirag to headline India's Asian Games squadIndia's top badminton stars PV Sindhu and the men's doubles pair Satwiksairaj Rankireddy and Chirag Shetty will lead the Indian contingent ...
- Meet Tanvi Patri: The Sindhu-like talent with Olympic medal potentialTanvi Patri, a 13-year-old from Odisha, won the girls' singles title at the U-15 Badminton Asia U-17 & U-15 Junior Championships, defeating...
- HS Prannoy signs exclusive deal with Rhiti Sports"As players, we are always looking for fruitful associations and partnerships that can help us connect and grow swiftly," Prannoy said. "Ba...
- Thomas Cup victory: Shuttle champs become brand favourites after title winOn Sunday, the Indian men's badminton team defeated 14-time champions Indonesia to clinch the Thomas Cup gold medal, scripting badminton hi...
- PM Modi hosts India Paralympic contingent, presented with autographed stoleThe Indian para-athletes returned from Tokyo on the back of a sensational campaign that saw them win an unparalleled 19 medals, including f...
- Infosys Foundation ties-up with Prakash Padukone, announces Rs 16 cr support to his Academy to train future championsFoundation Chairperson Sudha Murty, who signed the MoU with Academy founder Padukone, said she would love to see the Academy identify talen...
- Badminton star Kidambi Srikanth climbs great wall of cricketSrikanth, the only Indian badminton player to have won six Super Series crowns, signed a 4-year deal with premium Chinese sports brand Li-N...
- Do-iT Talent Ventures adds Saina Nehwal to its rosterWithin three-months Do-iT Talent Ventures has signed a number of celebrities across entertainment and sports.
- Badminton League gets 4 sponsors, 2 more teamsThe league has retained Vodafone as title sponsor while Servo of Indian Oil will be the co-sponsor. Bajaj Electricals and Bisleri have also...
- Men make 2017 a summer of content for Indian badmintonSrikanth clinched back-to-back titles at Indonesia and Australia, while Sai Praneeth lay claim to his maiden Super Series title at Singapor...
- View: Badminton is on the rise and Sindhu might be the face of the revolutionNehwal has been in a bit of a trough of late, mainly due to injuries, but is still ranked No. 10 in the world to Sindhu’s No. 6.
- Companies making beeline to sign P V Sindhu for endorsementsSindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash.
- Star Sports signs up as title sponsor for Premier Badminton LeagueThe league kicks off on January 2, 2016. Star Sports has already signed up as the league’s official broadcast partner.
- Premier Badminton League signs up Akshay Kumar as brand ambassador; league starts on January 2Premier Badminton League (PBL) has signed up Bollywood actor Akshay Kumar as its brand ambassador. The league kicks off on January 2, 2016.
- Saina Nehwal's success a sign of badminton's rise in world sport: General Thomas LundBWF Secretary General has hailed Indian ace shuttler Saina Nehwal's recent multi-million-dollar contract as a sign of badminton's continued...
- Saina Nehwal climbs endorsement charts after badminton ratingsAccording to market estimates, Dhoni is paid Rs 8-10 crore a year per brand while Kohli gets Rs 6-7 crore.
- Star Sports signs up six top brands for broadcast of Badminton’s BWF World ChampionshipsStar Sports has signed up brands such as Herbalife, Bajaj Electricals, Kellogg’s, Maruti, Nise Gel and Ask Me as partners.
- India can qualify in doubles at Rio Olympics: Kim Tan HerRenowned Malaysian doubles coach Kim Tan Her is confident about India's qualification in doubles category at next year's Rio Olympics Games.
- Badminton’s best players in Delhi for India OpenNine of the world’s top ten women’s players, and seven of the world’s top ten men, will make this the most accomplished badminton event on ...
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