Do-iT Talent Ventures adds Saina Nehwal to its roster

MUMBAI: Newly launched talent management firm Do-iT Talent Ventures has signed a long-term deal with badminton player Saina Nehwal for all her commercial and player endeavours. The mandate will include sponsorships, endorsements, publishing, appearances, and digital rights amongst others.

One of the most decorated Indian athlete and a Padma Bhushan awardee, Nehwal was the flag bearer of Indian badminton contingent for the longest time. She has won bronze in 2012 Olympics and Gold in Commonwealth 2010 and 2018. She is also the only Indian women to be ranked number one in the world.

“As an individual, I have always attempted to work with experts. I am sure that Do-iT Talent Ventures’ proficiency in understanding my sport and its potential influence will be highly impactful for me and my career,” said Nehwal.


In 2015, IOS Sports & Entertainment had signed a two year contract with Nehwal. The contract was worth Rs 25-crore.

Darshana Bhalla, CEO & founder, Do-iT Talent Ventures, said, “Right at the advent of Do-iT Talent Ventures, we expressed that we believe in talent across various arenas and having Saina Nehwal as one of our lead talent illustrates our passion and enthusiasm towards sports... We believe in optimising our talent’s potential by putting together a robust strategy followed by an intently structured micro action plan.”

Within three-months Do-iT Talent Ventures has signed a number of celebrities across entertainment and sports like Farhan Akhtar, John Abraham, Lara Dutta, Kajal Aggarwal, Neeraj Pandey, Samir Kochhar and Vicky Ratnani in culinary. In sports, they have signed Virender Sehwag, Mahesh Bhupathi, Geeta Phogat, Ashwini Ponnappa, Robin Singh, Viren Rasquinha and Aparna Popat.