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DARSHANA BHALLA
Content studios launch Madlab Alpha with Rs 250 crore investment planBodhitree Multimedia, Madlab Films, and Universe of Ideas have launched Madlab Alpha, investing Rs 250 crore in disruptive content for cine...- Olympics stars see raise in brand value, get multiple advertising dealsIndian Olympics medalists Neeraj Chopra and Manu Bhaker are experiencing a surge in brand value as companies seek to leverage their popular...
- Age of breaking stereotypes: Yesteryear icons now rising stars in brand new callingZeenat Aman, Neetu Kapoor, Sharmila Tagore and Neena Gupta have signed several endorsement deals in recent months and brands say the trend ...
- Do-iT Talent Ventures adds Saina Nehwal to its rosterWithin three-months Do-iT Talent Ventures has signed a number of celebrities across entertainment and sports.
- Radha Kapoor joins hands with Darshana BhallaBhalla said that the vision of Do IT Talent Ventures is to broaden the horizon of talent management and development across genres.
- John Abraham in `100cr, three-year deal with MatesMadison Mates, the celebrity management firm owned by Madison World, has signed on John Abraham for a `100 crore minimum guarantee deal ove...
- Om Shanti Om & Saawariya kick off record marketing blitzThe marketing teams of both the films are in full swing to recover budgets, which are learnt to have crossed over Rs 35 cr each. Business o...
- The grand gala Hollywood affairWith 3 big English flicks in the release pipeline Bollywood will take a bow with Yash Raj’s Ta Ra Rum Pum.
- Budget movies with a Bollywood twistSmall budget filmmakers learn the art of marketing their product to taste success at the box office.
- Happily married: Brands & showbizThe marriage of brands and entertainment has been around for a while, but the scale of this alliance is seeing an unprecedented jump, of la...
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