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As microdrama content explodes, ShareChat says the algorithm could determine what gets seenCharan said falling production costs and the use of artificial intelligence would lead to more stories being produced at greater speed. As ...- AI could disrupt traditional entertainment studio model as production costs fallArtificial intelligence is revolutionising the landscape of entertainment production, offering creators remarkable cost savings. Smaller pr...
- Kuku to hire 1,000 people for AI content unit ahead of IPOKuku Technologies is on the verge of launching an expansive artificial intelligence production facility, aimed at bolstering its flourishin...
- Flipkart launches microdrama on main app to drive platform engagementThe vertical is placed within Flipkart's main ecommerce app under 'Play' – which has a content-led shopping discovery platform ‘Explore’ an...
- India’s microdramas could soon play the consolidation script as retention trumps acquisitionThe landscape of India's microdrama industry is evolving, shifting from an emphasis on acquiring users to nurturing and monetizing them. Cu...
- Mohalla Tech partners with Pratilipi’s Double Tap Films to distribute 75+ stories as microdramasMohalla Tech, parent of ShareChat, Moj and QuickTV, has partnered with Pratilipi’s Double Tap Films to adapt more than 75 stories into micr...
- Microdramas now take a macro share of viewers' interestMicrodrama content is attracting significant audience engagement, similar to long-form videos. This format combines short-form immediacy wi...
- From reels to episodes: 80% Indians embrace microdrama as new entertainment habitMicrodrama is now a mainstream Indian entertainment format, with most audiences preferring it. Viewers spend over fifteen minutes daily wat...
- Mohalla Tech to invest Rs 100 crore in AI-led micro-dramas in 2026; aims to cut costs by 70 %Mohalla Tech will invest up to Rs 100 crore by 2026. This investment aims to scale AI-generated micro-drama production significantly. The c...
- Zepto defers its IPO; Urban Company slips into the redZepto has decided to pause its IPO amid pricing concerns. This and more in today's ETtech Top 5.
- Ex-Elevation Capital partner Mayank Khanduja in talks to join Silicon Valley VC fund BessemerMayank Khanduja is in advanced discussions to join Bessemer Venture Partners. He is expected to join the firm over the next three to four w...
- ShareChat, India’s Meta rival, plans $400 million IPO next yearSocial media giant ShareChat is gearing up for a potential $400 million IPO next year, marking a significant turnaround after a period of c...
- ShareChat valuation drops 60% to under $2 billion post new fundingTwitter and Google-backed homegrown social media firm Sharechat has closed $49 million in debt financing through convertible debentures fro...
- ShareChat launches certification programme for marketers, advertisers and brandsThe idea behind this free-of-cost, learning programme is to enable brands to leverage ShareChat and Moj’s network of more than 400 million ...
- Sharechat asks The Wire to take down story on the Tek Fog appThe Indian social media company has asked The Wire to take down a report that claims Sharechat is used to spread fake news and propaganda.
- ShareChat closes $40 million in Pre-Series E funding to aid Moj's growthThis current round of funding will be utilised towards driving growth for Moj, the newly launched short video platform, ShareChat said.
- ShareChat signs music deal with SaregamaShareChat said Saregama holds a catalogue spanning across genres like film and non- film songs, devotional music, ghazals & indipop in more...
- ShareChat looks to raise $200 million as India bans Chinese appsShareChat and China’s ByteDance, which owns Helo and short videos platform TikTok, have been battling for the same next billion internet us...
- ShareChat buys meme platform for undisclosed amountMemer’s product suite will be integrated into Twitter-backed ShareChat, making it more exciting to its users, the Bangalore-based company s...
- Twitter may invest more than $50 million in ShareChatShareChat is among a new crop of regional-language content players tapping the next 100 million internet users in India.
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