On March 6 this year, Tendulkar had picked up equity worth about Rs 5 crore in Azad Engineering, which makes precision forged and machined ...

Set up in 2012 by former national level badminton player Anjana Reddy, the legendary cricketer was one of the first investors in the compan...

Sony also announced launch of two more HD channels - Sony Ten 2 HD and Sony Ten 3 HD, taking the total number of channels under the sports ...

Sensex hit 31,000 mark on the day of the release of Sachin Tendulkar’s biopic.

Former cricketer and sports icon Sachin Tendulkar is not only endorsing the new product, Quaker Oats plus Milk, but has also played a role ...

Tendulkar-backed celeb fashion co in talks with multiple PE investors

Investing is more like cricket, say experts. You need players with diverse skills such as batting, bowling, fielding, keeping to make a suc...

Luminous Water Technologies is looking at strengthening its position in the organised water purifier market with launch of 2-3 products in ...

When will Tendulkar call it a day? If endorsements were the deciding factor, the answer would be 2014, as all the 17 endorsement contracts ...

For as long as Tendulkar plays, his youthful face and much mimicked voice will continue to be the one of the most dependable marketing's ha...

The Zandu portfolio has over 300 generic and over the counter products including balm, chyawanprash, Zandu Kesari Jeevan and Zandu Panchari...

The Kishore Biyani-led Future group is changing gears. In line with its vision to straddle the entire range of fast moving consumer goods (...

FMCG major Emami is betting big on its winter care products and hopes to clock a sales turnover of over Rs 500 crore .

Kishore Biyani promoted Future Group is expanding its product portfolio under the brand 'Sach', which has been created with the cricket ico...

With his best cricketing years behind him, brand Tendulkar no longer appeals to youth-focused marketers. A debate. Brand Dhoni | Football c...

Canon is aiming at Rs 800 crore in revenues from India in 2008, double the amount it clocked during 2006.

A host of jilted marketers are pulling their much-touted cricketers and World Cup-related ads off-air.