Canon aims at Rs 800 cr India revenue in 2008

NEW DELHI: Canon is aiming at Rs 800 crore in revenues from India in 2008, double the amount it clocked during 2006. The growth drivers for the coming year would be straddle new products, expansion of retail footprint and strengthening the brand appeal by using its brand ambassador Sachin Tendulkar and rolling out city specific marketing campaigns with a total marketing budget of Rs 70 crore for the year. Canon is also looking to increase its manpower base in the country from 520 currently to 700 by December’08.

Speaking at the launch of 35 new products Canon India, president & CEO, Kensaku Konishi, said, "Our enhanced product portfolio across categories, innovative marketing coupled with faster response to the market will be our key strategies towards high growth in 2008."