Future Group to launch more products under Sachin's name

NEW DELHI: Kishore Biyani promoted Future Group is expanding its product portfolio under the brand 'Sach', which has been created with the cricket icon Sachin Tendulkar.

The company will introduce personal care products, including hand wash and shower gels, within the next two weeks expecting to clock a sales of about Rs 30 crore in the current financial year from the brand.

"We are bringing out hand wash and shower gel under the brand 'Sach' in another two weeks time. Our earlier products are doing very well," Future Consumer Products Limited CEO Shashi Kala Sen told the media.

The brand launched under the apparel category was co- created by Sachin Tendulkar was launched four months back, who has a stake in the Future Consumer Products Ltd, he said.

"Sachin is one of the board of directors of our company. He is the co-creator of the brand and has a major say in it," he said.

Under the 'Sach' brand, the company currently offers tetra pack milk products and apparels in kids segment.

Sen also said that the products are available only in Big Bazaar, Pantaloon and its other retail chains.

"The products are not for mass distribution. They would only be merchandise through our retail stores," he added.