NFTs, or non-fungible tokens, transform digital artworks into unique verifiable digital assets that are tradable on the blockchain. Global ...

An NFT is a unit of data stored on a digital ledger, called a blockchain, that certifies a digital asset to be unique and therefore, not in...

Deep Pockets Capital Venture LLP, the venture capital fund of Rhiti Group and Kanodia Group, aims to incubate budding entrepreneurs and fun...

Rhiti’s subsidiary, Inter Sports, has signed an operation, management and development agreement (OMDA) for the 33-acre ‘Appu Ghar’ amusemen...

Jadeja, who was the Man of the Match of the recently-concluded India-New Zealand test match in Kanpur, has been a key player for India over...

The guidelines threaten to shake up the cozy arrangements and carefully laid out plans of a bunch of cricketers and ex-cricketers.

Pandey told ETPanache that Nehwal’s split with his company was not personal, nor did it have anything to do with her not getting the desire...

Have the retirements of Tendulkar and Dhoni who long dominated the endorsement space in cricket benefitted other cricketers?

Raina said he made the move because he wanted more focused attention on both his cricket as well as his commercials.

His reported endorsement fees is between Rs 10 crore and Rs 12 crore per brand, higher than that commanded by India test captain Virat Kohl...

The cricketer endorses more than a dozen brands, including PepsiCo for which he is the face of both its cola and snacks, footwear firm Reeb...

Dhoni – The Untold Story has been in the news for some time now and there was speculation that the BCCI was opposed to the idea.

Dhoni and his conflict of interest as the captain of CSK and an employee of India Cements, came under the spotlight on Thursday.

Pandey is the anti-thesis of the sports agent, rustic in his appearance, non-calculating in his ways, prone to letting down his guard.

ET investigations reveal that a 15% stake bought by MSD in sports mktg firm that manages him has raised issues of propriety, conflict of in...

Dhoni has entered the super-rich league of athletes thanks to his huge appeal to brands. But he sorely needs a makeover to keep alive the i...

Rhiti Sports, the firm that manages M S Dhoni’s business account, has entered into a five-year JV with the maker of Bigg Boss, Endemol, thr...