Have retirements of Sachin Tendulkar and MS Dhoni who dominated endorsement space benefitted other cricketers?

There is a buzz in the commercial circuit of Indian cricket. At least 5 cricketers signed up with Cornerstone, a sports management agency that also manages Test captain Virat Kohli. This happened even as the BCCI turned its gaze on the conflict of interest issue in Indian cricket. Soon after, Suresh Raina quit Rhiti Sports, which manages ODI captain MS Dhoni, and joined IOS Sports & Entertainment, hoping the move will boost his commercial prospects. These events come nearly 2 years after Sachin Tendulkar retired from cricket and 8 months after Dhoni retired from Tests. Have the retirements of Tendulkar and Dhoni who long dominated the endorsement space in cricket benefitted other cricketers?