Rhiti and Kanodia Group collaborate for a new venture capital fund

New Delhi: Sports-focused Rhiti Group has collaborated with cement maker Kanodia Group to launch Deep Pockets Capital Venture LLP, a venture capital fund, to incubate budding entrepreneurs as well as fund and scale tech startups.

“India is on the cusp of a revolution in technology, including artificial intelligence (AI) and blockchain, which are set to revolutionise agriculture, finance and entertainment in coming years,” said Rhiti Group Chairman Arun Pandey, also co-founder of Deep Pockets. “We aim to help entrepreneurs by providing them capital and resources they need, and are looking at funding businesses with anywhere between Rs 25 lakh to Rs 2 crore.”

Deep Pockets will focus on tech-specific sectors—including filmmaking, web series and TV shows, sports technology and consumer healthcare—which will combine science and insights, automotive technology to boost smart mobility, agritech and fintech.


“Our objective is to identify highly potential businesses in the early stages and work towards growing together with a long-term vision,” Vishal Kanodia, managing director of Kanodia Group and co-founder of Deep Pockets, said.

Rhiti Group, which represents Indian cricketers Mahendra Singh Dhoni, Bhuvneshwar Kumar and Kedar Jadhav, also has interests in sportswear retail and entertainment.