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PURCHASING DECISIONS
Psychology says people who are extremely brand conscious aren't always trying to impress others, it may reflect identity and emotional needs. What this behaviour really reveals?- Vacuum cleaner began emitting smoke just two days after purchase, company took it for repair and never returned it; court orders Rs 3,500 compensation
- He sold his business for Rs 4,000 crore. Within four years, he lost more than Rs 3,000 crore. Harsh Goenka reveals: 'Creating wealth is a talent but...'
- Ten years ago, Aamir Khan bought 22 houses in a small town in Uttar Pradesh. He wants to try a new hobbyAs Aamir Khan is all set to marry his girlfriend, Gauri Spratt, an old story about one of his most unusual purchases is making headlines. I...05 Jul, 2026, 09.09 AM IST
- Weekly Horoscope for ♒ AQUARIUS (July 4 - July 10, 2026): Major Success, Powerful Ideas & Unexpected Opportunities AwaitAquarius Weekly Horoscope (4th July 2026 to 10th July 2026): Aquarius, this week encourages you to trust your unique perspective and move c...04 Jul, 2026, 10.51 AM IST
- Psychology says people who have turned to solar energy-powered products aren't driven only by saving money: What psychology explains about this behaviourPsychology says people who have turned to solar energy-powered products aren't making decisions based only on lower electricity bills. Psyc...02 Jul, 2026, 11.52 PM IST
- Sony’s digital-only PlayStation future sparks debate over game ownershipUnlike physical discs that can be traded, resold, or passed on, digital purchases are licences linked to user accounts. So is it really own...02 Jul, 2026, 08.19 PM IST
- Venus Transit 2026: Which Zodiac Signs Need to Stay Careful? These 5 Signs Could Face Unexpected Challenges in JulyThe Venus transit 2026 isn't favourable for every zodiac sign. On 4th July 2026, Venus, the planet of love, wealth, luxury, beauty, and rel...02 Jul, 2026, 06.16 PM IST
- FIFA World Cup powers shift to bigger TVs amid cautious consumer spendingDespite a dip in India's smart TV market early in 2026, the FIFA World Cup is driving sales of premium, large-screen televisions. Consumers...02 Jul, 2026, 05.23 PM IST
- PlayStation is going all-digital: Sony to stop releasing new games on disc from 2028Sony is phasing out physical game discs for PlayStation, with all new titles launching digitally from January 2028. This significant shift,...02 Jul, 2026, 03.19 PM IST
- Trying to look rich at 30? CA points out a habit which could keep you middle class for lifeChartered Accountant Nitin Kaushik warns that projecting an image of wealth through expensive purchases in one's twenties and thirties can ...02 Jul, 2026, 07.44 AM IST
- Rs 1.5 crore home purchase, Rs 25 lakh income: Smart move or costly mistake? Man shares why it backfired in just one year. 3 lessons to learnA Reddit user's post about regretting the purchase of a ₹1.5 crore apartment has sparked a wider discussion on home affordability and finan...01 Jul, 2026, 05.28 PM IST
- Psychologists explain why parents should not say ‘we cannot afford it’ to kids. Parenting lessons on how to teach money's value to kidsMany parents use the phrase "We can't afford it" to turn down their children's requests, but psychologists say it may create unnecessary an...01 Jul, 2026, 04.49 PM IST
- Your Rs 2 lakh office bonus could become Rs 19 lakh. CA warns against one common money mistakeChartered Accountant Nitin Kaushik warns that spending annual bonuses on immediate luxuries is a major financial pitfall for salaried profe...01 Jul, 2026, 07.26 AM IST
- "You'll understand at my age": Bengaluru techie asks why boss bought Rs 1.5 crore flat instead of a bigger hometown houseA Bengaluru techie's query about his manager buying a Rs 1.5 crore flat instead of a larger hometown house ignited a social media debate. R...30 Jun, 2026, 10.13 PM IST
- US Supreme Court to hear Apple appeal of contempt in Epic Games lawsuitThe justices took up Apple's appeal of a lower court's ruling upholding a decision by Oakland, California-based U.S. District Judge Yvonne ...30 Jun, 2026, 10.02 PM IST
- Keeping Rs 15 lakh in a savings account could quietly cost you lakhs, warns CA. Here's what you can do instead to double itChartered accountant Nitin Kaushik warns that keeping large sums in savings accounts, despite seeming safe, is a "slow financial suicide." ...30 Jun, 2026, 07.39 AM IST
- Psychology says people who use coupons to avail a discount at different restaurants aren't always frugal: What this money-saving habit meansPsychology says people who use coupons to avail a discount at different restaurants aren't simply trying to spend less money. Many people u...30 Jun, 2026, 01.40 AM IST
- Ankur Warikoo on why he gave 500,000 students free access to WebVeda subscription despite potential ₹100 crore lossAnkur Warikoo's learning platform, WebVeda, offered free annual subscriptions to 500,000 existing users when shifting to a new model, a mov...26 Jun, 2026, 11.37 AM IST
- Generative AI expanding role in shopping, to enable AI-led purchases: ReportGenerative AI is set to revolutionise consumer shopping, moving beyond discovery to completing transactions. Young shoppers, particularly G...24 Jun, 2026, 11.31 AM IST
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