India's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...

Ten years on, the Pradhan Mantri Ujjwala Yojana has provided clean cooking fuel to over 10 crore women. This initiative has significantly i...

India's digital advertising market is set for significant growth. Projections indicate it will double in five years, reaching up to 22 bill...

CereOne Media has teamed up with Yahoo Demand-Side Platform to boost programmatic advertising in India. This partnership aims to help brand...

What if all this spending is based on misconceptions about personal behaviour and the illusion of precision that these platforms offer? Fro...

LS Digital's CoMMeT technology streamlines programmatic marketing by automating processes and integrating various digital tools. It offers ...

The collaboration includes use of RD&X Network’s unified advertising and marketing AI automation platform, ReBid, to provide a holistic and...

The new DSP platform will help businesses improve their ad campaign performance.

Mediasmart provides a self-serve mobile programmatic platform with unique incremental impact measurability for proximity and app marketing ...

As part of his expanded role, Mehra will now be designated CEO, DAN Programmatic even as he continues to serve as Chief Data Officer, Dents...

The acquisition is expected to help InMobi increase monetisation by 25-30% from it’s existing set of clients, besides helping secure new cl...

Company plans to partner with companies and leverage the data from telecom, e-commerce and smartphones vendors to help them set up a small ...

The traditional TV buying process, like all long-established ones, is well institutionalized in the industry, but over time, has gotten int...

The method behind the construction of Henry Ford's Model T helped to lay the foundations for the mass consumer society we see today.

Goyal, whose non-compete clause with Dentsu is ending this year, said financial structures of the new entity are being worked out.

The BJD, electorally the most successful faction of the Janata family, is least impressed by the imminent merger of SP, RJD, JD(U), JD(S), ...

Programmatic buying in India is already worth around Rs 2,000 crore, about two-thirds of the annual Rs 3,500-crore digital advertising expe...