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PROGRAMMATIC
To bring the world, sell India better: The $200 million fix India needs to unlock a tourism windfallIndia's tourism sector faces challenges due to a near-zero overseas marketing budget. This has kept international arrivals below pre-pandem...- India has 500 million gamers. Advertisers are still figuring out how to reach themIndia boasts a huge gaming audience of 517 million players. This market is growing fast, projected to reach nearly $4 billion by 2029. Conn...
- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
- AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...
- PM Modi’s Ujjwala at 10 marks shift from access to empowerment, says education minister Dharmendra PradhanTen years on, the Pradhan Mantri Ujjwala Yojana has provided clean cooking fuel to over 10 crore women. This initiative has significantly i...
- Indian digital ad market likely to double to USD 22 bn by 2030: ReportIndia's digital advertising market is set for significant growth. Projections indicate it will double in five years, reaching up to 22 bill...
- CereOne Media, Yahoo DSP partner to elevate programmatic advertising in IndiaCereOne Media has teamed up with Yahoo Demand-Side Platform to boost programmatic advertising in India. This partnership aims to help brand...
- The great internet ad scam: Trusting the efficacy of online ad spend is irrational — it’s a bubble waiting to popWhat if all this spending is based on misconceptions about personal behaviour and the illusion of precision that these platforms offer? Fro...
- LS Digital launches new tech for programmatic marketingLS Digital's CoMMeT technology streamlines programmatic marketing by automating processes and integrating various digital tools. It offers ...
- RD&X Network signs Middle East’s hospitality player Jaz Hotel Group as a clientThe collaboration includes use of RD&X Network’s unified advertising and marketing AI automation platform, ReBid, to provide a holistic and...
- Bowers and Falcon uses AI platform for fine-tuning the way businesses advertiseThe new DSP platform will help businesses improve their ad campaign performance.
- Affle acquires Spain's Mediasmart for 5.1 million eurosMediasmart provides a self-serve mobile programmatic platform with unique incremental impact measurability for proximity and app marketing ...
- Dentsu Aegis Network India combines data and programmatic functions under Gautam MehraAs part of his expanded role, Mehra will now be designated CEO, DAN Programmatic even as he continues to serve as Chief Data Officer, Dents...
- InMobi acquires LA based startup AerServ for $90 millionThe acquisition is expected to help InMobi increase monetisation by 25-30% from it’s existing set of clients, besides helping secure new cl...
- Mobile advertising company InMobi plans to target Telcos, e-commerce companiesCompany plans to partner with companies and leverage the data from telecom, e-commerce and smartphones vendors to help them set up a small ...
- How startups can step up with Programmatic Television advertisingThe traditional TV buying process, like all long-established ones, is well institutionalized in the industry, but over time, has gotten int...
- Why automated media buying is the future of mobile app advertisingThe method behind the construction of Henry Ford's Model T helped to lay the foundations for the mass consumer society we see today.
- Former Dentsu India chief Sandeep Goyal to launch equal JV with ZeotapGoyal, whose non-compete clause with Dentsu is ending this year, said financial structures of the new entity are being worked out.
- BJP phobia can’t sustain Janata Parivar: BJDThe BJD, electorally the most successful faction of the Janata family, is least impressed by the imminent merger of SP, RJD, JD(U), JD(S), ...
- Pop-up ads: Global phenomenon arrives in India big timeProgrammatic buying in India is already worth around Rs 2,000 crore, about two-thirds of the annual Rs 3,500-crore digital advertising expe...
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