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PROGRAMMATIC MARKETING
To bring the world, sell India better: The $200 million fix India needs to unlock a tourism windfallIndia's tourism sector faces challenges due to a near-zero overseas marketing budget. This has kept international arrivals below pre-pandem...- India has 500 million gamers. Advertisers are still figuring out how to reach themIndia boasts a huge gaming audience of 517 million players. This market is growing fast, projected to reach nearly $4 billion by 2029. Conn...
- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
- AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...
- PM Modi’s Ujjwala at 10 marks shift from access to empowerment, says education minister Dharmendra PradhanTen years on, the Pradhan Mantri Ujjwala Yojana has provided clean cooking fuel to over 10 crore women. This initiative has significantly i...
- Indian digital ad market likely to double to USD 22 bn by 2030: ReportIndia's digital advertising market is set for significant growth. Projections indicate it will double in five years, reaching up to 22 bill...
- The great internet ad scam: Trusting the efficacy of online ad spend is irrational — it’s a bubble waiting to popWhat if all this spending is based on misconceptions about personal behaviour and the illusion of precision that these platforms offer? Fro...
- LS Digital launches new tech for programmatic marketingLS Digital's CoMMeT technology streamlines programmatic marketing by automating processes and integrating various digital tools. It offers ...
- Vodafone Idea launches AdTech platform Vi AdsRiding on Vi’s deep data science technology, Vi Ads will enable marketers to engage with the operator’s over 243 million subscribers throug...
- Bowers and Falcon uses AI platform for fine-tuning the way businesses advertiseThe new DSP platform will help businesses improve their ad campaign performance.
- Affle to acquire Latin America-based mobile marketing firm JamppIn a regulatory filing the company said Affle (India) Ltd through its subsidiaries, has approved 100 per cent acquisition of Jampp, a leadi...
- Affle acquires Spain's Mediasmart for 5.1 million eurosMediasmart provides a self-serve mobile programmatic platform with unique incremental impact measurability for proximity and app marketing ...
- Tech Mahindra, InMobi to collaborate on video advertising solutions for mobile devicesTech Mahindra said it will collaborate with marketing cloud firm InMobi to offer a video advertising solution. The new solution is an addit...
- Dentsu Aegis Network India combines data and programmatic functions under Gautam MehraAs part of his expanded role, Mehra will now be designated CEO, DAN Programmatic even as he continues to serve as Chief Data Officer, Dents...
- I remain a raging Indian bull, says Martin SorrellDigital transformation and disruptions are less apparent in India and the traditional media here are very strong and powerful, Sorrell said
- InMobi acquires LA based startup AerServ for $90 millionThe acquisition is expected to help InMobi increase monetisation by 25-30% from it’s existing set of clients, besides helping secure new cl...
- Money is where mobile is: The future of mobile advertising in IndiaA research says that by 2020, the number of Indians accessing the Internet over mobile devices is expected to touch a whopping 600 million.
- PubMatic appoints Sudipto Das as country manager, IndiaPrior to joining PubMatic, Das was the head of video, strategy and monetisation at NDTV Convergence where he led the company’s video busine...
- Why automated media buying is the future of mobile app advertisingThe method behind the construction of Henry Ford's Model T helped to lay the foundations for the mass consumer society we see today.
- Pop-up ads: Global phenomenon arrives in India big timeProgrammatic buying in India is already worth around Rs 2,000 crore, about two-thirds of the annual Rs 3,500-crore digital advertising expe...
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