A concession agreement was signed for developing Chaltlang Tourist Lodge into a premium hotel. Hotel Polo Towers Ltd. will design, build, f...

Star Plus is strategically re-entering premium non-fiction programming after a long hiatus. The channel has launched India Ke Top 1%, an ad...

Business leaders discover brands through trusted environments, meaningful industry conversations, and credible platforms, not just advertis...

Delhi Metro is set to introduce in-train audio advertisements on its Red, Yellow, Blue, and Magenta lines to boost revenue. This move aims ...

Nestle India is strategically focusing on tier-2 and tier-3 markets for growth, anticipating rising consumption in these areas. Despite fac...

The FIFA World Cup 2026 saw a significant drop in linear TV advertising in India, with unfavorable match timings and a paywall on ZEE5 impa...

WhatsApp's proposed usernames are seen as a weak privacy enhancement, potentially aiding bad actors and clashing with Indian law enforcemen...

Zee Entertainment's board has greenlit a significant fundraising move, approving the issuance of warrants worth up to ₹3,143.5 crore to a p...

Reaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...

India's cola market is undergoing a significant transformation, moving beyond the traditional Coca-Cola vs. PepsiCo rivalry. Reliance's Cam...

Meta Platforms is reportedly exploring a move into the cloud computing business, aiming to lease out its surplus AI computing power. This s...

Meta Platforms is reportedly exploring a move into the cloud computing business, aiming to lease out its surplus AI computing power. This s...

The feature, expected to roll out later this year, will allow users to connect using usernames instead of sharing their phone numbers. Whil...

Cricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...

A viral X video has sparked debate over seemingly impractical amenities offered by Indian residential builders, questioning their value ver...

Meta has launched paid subscription plans for WhatsApp, Instagram, and Facebook in India, offering customisation and convenience features f...

India's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...