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The new rules of brand authority: Why credibility matters more than everBuilding a recognised brand takes more than reach. As organisations compete for the attention of business leaders, trusted platforms and me...- FSSAI notices to Lotte India, Ferns N Petals, Kubera Foods for misleading claimsFood regulator FSSAI has issued notices to three companies for labelling violations. Lotte India faced action for non-compliant labels and ...
- Broadcasters, streamers step up investment in premium non-fiction contentIndian broadcasters and streaming platforms are significantly increasing investment in premium non-fiction content. Unscripted programming ...
- Mizoram to get its first 4-star hotel as government signs landmark deal with Hotel Polo TowersA concession agreement was signed for developing Chaltlang Tourist Lodge into a premium hotel. Hotel Polo Towers Ltd. will design, build, f...
- Star Plus bets big on premium non-fiction as broadcasters chase new audiences, advertiser interestStar Plus is strategically re-entering premium non-fiction programming after a long hiatus. The channel has launched India Ke Top 1%, an ad...
- How brands reach business leaders: The power of credibility, context, and visibilityBusiness leaders discover brands through trusted environments, meaningful industry conversations, and credible platforms, not just advertis...
- Next stop: Ad break? DMRC plans in-train audio ads on 4 metro linesDelhi Metro is set to introduce in-train audio advertisements on its Red, Yellow, Blue, and Magenta lines to boost revenue. This move aims ...
- As food inflation bites, Nestle turns to smaller cities to drive growthNestle India is strategically focusing on tier-2 and tier-3 markets for growth, anticipating rising consumption in these areas. Despite fac...
- Late kick-offs drag FIFA World Cup 2026 TV ad volumes down 14% in IndiaThe FIFA World Cup 2026 saw a significant drop in linear TV advertising in India, with unfavorable match timings and a paywall on ZEE5 impa...
- How protective is a username shield?WhatsApp's proposed usernames are seen as a weak privacy enhancement, potentially aiding bad actors and clashing with Indian law enforcemen...
- Zee board backs promoter stake expansion to 24%Zee Entertainment's board has greenlit a significant fundraising move, approving the issuance of warrants worth up to ₹3,143.5 crore to a p...
- Beyond traditional advertising: Make your brand reach business decision makersReaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...
- Cracks in cola kingdom: India's duopoly faces biggest test in decadesIndia's cola market is undergoing a significant transformation, moving beyond the traditional Coca-Cola vs. PepsiCo rivalry. Reliance's Cam...
- US Stocks: Meta building cloud business to sell AI computing, says report; shares riseMeta Platforms is reportedly exploring a move into the cloud computing business, aiming to lease out its surplus AI computing power. This s...
- Meta building cloud business to sell excess AI capacity, Bloomberg News reportsMeta Platforms is reportedly exploring a move into the cloud computing business, aiming to lease out its surplus AI computing power. This s...
- Worries arise over gaming of WhatsApp usernamesThe feature, expected to roll out later this year, will allow users to connect using usernames instead of sharing their phone numbers. Whil...
- Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
- Man lists the most useless amenities builders provide, calls amphitheatres the 'king of fake amenities'A viral X video has sparked debate over seemingly impractical amenities offered by Indian residential builders, questioning their value ver...
- All you need to know about Meta’s Instagram, Whatsapp and Facebook subscription plans in IndiaMeta has launched paid subscription plans for WhatsApp, Instagram, and Facebook in India, offering customisation and convenience features f...
- India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...
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