The pain relief market is estimated to be around Rs 4,200 crore, which includes all forms of products in cream, gel, spray and balm.

The products are rich in Vitamin E as they are derived from rice bran oil and are affordable and low cost, IIRR Director Dr V Ravindra Babu...

Emami challenged the product superiority claim made by RB at the Alipore District Court in Kolkata for infringement and disparagement.

The Supreme Court has upheld Kolkata-based consumer goods firm Emami’s allegations against Reckitt Benckiser (RB)'s ad for its pain balm Mo...

Emami increased its market share in categories like cooling hair oil and balm, and held on to its share in antiseptic and fairness creams.

Designed for in-home usage, the new products are based on infrared technology which is more effective and safer than other pain relief solu...

Pain balm maker Amrutanjan today reported 50.3 per cent increase in net profit to Rs 30.40 lakh for the first quarter ended June 30.

Emami, today announced the appointment of five celebrated sports stars for a single brand, Fast Relief.

FMCG company, Emami has roped in five sports celebrities for endorsement of one of its pain-relieving brand, Fast Relief.

FMCG firm Emami has signed up five sports stars, including cricketer Gautam Gambhir and boxer Mary Kom, as brand ambassadors for its 'Fast ...

Earlier, EHCL was licensee for Tiger balm, and with its own brands, Elder Healthcare has projected a turnover of Rs 300 crore by year 2013.

In an interview with ET Now, Anuj Saxena, MD, Elder Healthcare, talks about the company's latest products and strategies. Excerpts:

It has been overtaken by the likes of Zandu Balm. Attempts in the recent past to take the company beyond pain balm have failed.

Emami, that had recently roped in 'Munni' Malaika Arora Khan, has approached Hrithik to endorse Zandu and is expected to ink the deal soon,...

Amrutanjan, the maker of the eponymous pain balm, denied speculation that Emami was acquiring it.

While talks are on to rope in Malaika as the brand ambassador for Zandu Balm, FMCG firm Emami has signed up with Bipasha Basu to endorse th...

FMCG company Emami is undertaking a major image makeover of Zandu brands and is charting a new strategy to avoid products clash in the same...