Artificial intelligence may reduce Indian IT sector employment before impacting companies. Valuations are less compelling now after recent ...

Spain's World Cup victory drew nearly sixty-three million viewers in the United States. This viewership shattered previous records and unde...

A prolonged suspension of BARC television ratings could disrupt festive-season advertising, with marketers warning that reality shows such ...

India's food regulator is targeting deceptive health claims made by beverage and food companies. Approximately eighty-five percent of digit...

Finance Minister Nirmala Sitharaman stated the rupee's value is market-determined. The Reserve Bank of India monitors foreign exchange mark...

The government told Parliament it is closely monitoring developments in its trade relationship with the US and remains engaged with Washing...

Novo Nordisk has sued Eli Lilly in a U.S. court. The Danish company accuses Lilly of false advertising for its weight-loss medicines. Novo ...

EbixCash secured a perpetual Authorised Dealer Category-II licence from the Reserve Bank of India. This licence allows the company to handl...

Reliance Retail's Tira platform has exclusively launched Dr. Melaxin in India. This South Korean dermo-cosmetic brand offers science-backed...

Coca-Cola's global brand refresh is more than a design update. The beverage giant is strengthening its iconic identity to protect pricing p...

It sounds ridiculous if you've never tried it, but this viral trend is more popular than you might think. Just one app alone, FoodNeverCome...

Coca-Cola has introduced a new global visual identity system. This aims for greater brand consistency across over two hundred markets. The ...

Modern marketing is no longer won through isolated campaigns. As business audiences engage with brands across articles, events, thought lea...

Britannia Industries is strengthening its regional strategy and localizing products to compete effectively. The company is empowering regio...

Brand discoverability is shifting from search engine rankings to AI-driven answers. AI systems now prioritise authoritative third-party sig...

Google urged Europe's top court to dismiss an EU antitrust appeal. Regulators challenged a lower court ruling which annulled a fine imposed...

Google is challenging an Indian court ruling regarding trademark infringement. The company argues the decision will negatively impact consu...