Reliance Retail's Tira brings K-beauty brand Dr. Melaxin to India

Reliance Retail's omnichannel beauty platform Tira has exclusively launched South Korean skincare brand Dr. Melaxin in India, expanding its portfolio of international beauty labels as demand for science-backed skincare continues to rise.

The dermo-cosmetic brand will be available exclusively through Tira's online platform and select offline stores, marking its entry into one of the world's fastest-growing beauty markets.

Known for its science-led approach to skincare, Dr. Melaxin develops clinically evaluated formulations targeting concerns such as pigmentation, enlarged pores, under-eye ageing and loss of firmness. The brand says its products are inspired by principles of vaccine science and are designed around a "slow ageing" philosophy aimed at improving skin resilience over time.


The India launch will be led by the brand's globally popular Peel Shot range, a gentle exfoliating ampoule formulated with rice-based AHA and BHA, Pentavitin and rice water. The product is designed to exfoliate, refine pores and improve skin texture and radiance.

The launch comes as international beauty brands increasingly target India, where consumers are showing growing interest in clinically backed skincare products tailored to concerns such as pigmentation, uneven skin texture and long-term skin health.

Dr. Melaxin has expanded across markets including the US, Japan and Southeast Asia and has emerged as the top K-beauty brand on TikTok Shop in both the US and the UK, according to the company. The brand follows an "8-FREE" clean formulation standard, with products that are cruelty-free, dermatologist-tested and suitable for sensitive skin. It also cited independent clinical studies showing visible improvements in hydration, radiance and skin firmness within four weeks.

Commenting on the India launch, Yu Kyoung Hwa, Chief Executive Officer, Dr. Melaxin, said: "Indian consumers are curious, informed and genuinely interested in effective skincare solutions. Their key concerns—from pigmentation to texture and firmness—are exactly what we have set out to address."

"Through our launch with Tira, we are excited to bring our most innovative products, including the Peel Shot line, to the people it was created for."

The partnership further strengthens Tira's portfolio of premium global beauty brands as Reliance Retail continues to expand its presence in India's fast-growing beauty and personal care market by bringing international skincare and cosmetics labels to domestic consumers.