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SKINCARE
Psychology says adults who keep separate indoor slippers and outside shoes aren't obsessed with cleanliness, they are drawing a boundary between chaos and peacePsychology suggests that everyday habits often carry symbolic meaning rather than being random behaviors. The slippers themselves are not w...- Chips or chocolates, India's brands want you to pay more for a fitter youFrom millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to...
- I can hurt, but I can't win: The reality of India's D2C insurgentsIndia's new-age consumer brands are rapidly disrupting markets, with revenues soaring. However, a significant challenge persists: while cre...
- 5 house plants believed to protect homes, attract luck and promote well-beingAncient cultures revered specific plants for their protective, healing, and spiritual powers, believing they could attract prosperity and w...
- Payoneer India Cross-Border Excellence Awards 2026: From fashion to wellness, spotlighting India's e-commerce export championsThe Payoneer India Cross-Border Excellence Awards 2026 celebrate India's rising exporters, spotlighting e-commerce leaders in fashion, home...
- India's upstart consumer brands are growing three times faster than the marketNew-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer ...
- Honasa Consumer to acquire majority stake in Fluence Pharma at Rs 135-crore valuationHonasa Consumer has secured a majority stake in Mumbai's hair therapy brand Fluence Pharma for Rs 135 crore. This move marks the company's ...
- Dealmaking stays strong as startup M&A momentum carries into 2026Indian startups are experiencing a surge in M&A exits, particularly in consumer, fintech, and ecommerce sectors, signalling a robust recove...
- Psychology says people who keep reading reviews before buying a product aren’t indecisive or stingy: Why some brains need extra certainty before buyingPsychology says the key takeaway is that many people are not necessarily worried about spending money, they are worried about making the wr...
- The Viral Cure: The wellness hacks people are swearing by in 2026 — and they barely cost a thingDiscover 10 accessible wellness trends for 2026, from the 'Broaden & Build' theory promoting positive emotions to 'Micro Walks' for quick e...
- Manu Chandra's Sauce, the VC making a feast of small servingsSauce VC is set to make an estimated Rs 500-550 crore from L'Oréal's acquisition of Innovist, validating founder Manu Chandra's strategy of...
- Father's Day 2026: Thoughtful gift ideas to celebrate dads with meaningful surprisesFather's Day 2026: Father's Day 2026 arrives on Sunday, June 21. This occasion is ideal for showing dads love with personalized keepsakes, ...
- L’Oréal adds Innovist to cart; HealthQuad's new fundHappy Friday! Personal care giant L’Oreal has acquired a majority stake in Innovist in India’s biggest D2C deal. This and more in today’s E...
- L’Oréal-Innovist deal: early investors cash in big, founders pocket Rs 800-900 croreL'Oréal announced on Thursday that it would acquire a majority stake in Innovist. While the companies did not disclose financial details, p...
- Psychology says people who save ‘special’ items for the future are not being practical: Why the brain delays joy, waiting for the perfect momentPsychology suggests that adults who hold on to special items are rarely acting irrationally. More often, they are trying to preserve someth...
- L’Oréal acquires Innovist in big D2C deal; Dhan’s FY26 profit shrinksL’Oréal has bought Innovist to claw back momentum in India’s hyper-competitive beauty market. This and more in today’s ETtech Top 5.
- L’Oréal buys control of Innovist as India beauty battle intensifiesL'Oréal SA is acquiring a majority stake in Indian beauty startup Innovist. This move strengthens L'Oréal's position in India's rapidly exp...
- Cipla appoints health chief Shivam Puri to lead One India businessCipla has appointed Shivam Puri as the new Chief Executive Officer for its One India Business. This significant leadership change will take...
- Priyanka Chopra's mother Madhu, a doctor, shares secret behind why she has a 'head full of hair' at 73. The formula is 1400 years oldPriyanka Chopra's mother, Dr. Madhu Chopra, shared her DIY hair mask recipe at 73, featuring coconut oil, fenugreek, chia seeds, cooked ric...
- In the 1920s, a paper company realized wartime wadding could work better on faces than on cold cream, and facial tissues entered daily lifeInitially crafted for elegant beauty routines to wipe away cold cream, facial tissues quickly transformed into a practical alternative to t...
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