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Eternal Q1 profit jumps 4x; Meta blocks Delhi protest contentEternal reported a significant jump in its revenue and profit for the first quarter of FY27. This and more in today’s ETtech Top 5.- Mobavenue AI unveils new brand identity and launches the Mobavenue Neural EngineMobavenue AI Tech, an AI-native technology company operating across advertising, marketing and consumer growth, today unveiled its new bran...
- Psychology explains why people eating popcorn at movie theaters may be less likely to buy new brandsA trip to the movies almost always comes with a bucket of popcorn. But according to a psychology study, that familiar movie snack could be ...
- AI bigger risk to IT workers than companies, says Marcellus’ Pramod GubbiArtificial intelligence may reduce Indian IT sector employment before impacting companies. Valuations are less compelling now after recent ...
- Soccer scores big as 63 million Americans watch FIFA World Cup finalSpain's World Cup victory drew nearly sixty-three million viewers in the United States. This viewership shattered previous records and unde...
- Ratings blackout may cast a shadow over brands' TV ad spendsA prolonged suspension of BARC television ratings could disrupt festive-season advertising, with marketers warning that reality shows such ...
- FSSAI cracks down on misleading 'healthy food' claims, tightens noose on brandsIndia's food regulator is targeting deceptive health claims made by beverage and food companies. Approximately eighty-five percent of digit...
- Rupee value is market-driven, has no target band against US dollar: FM SitharamanFinance Minister Nirmala Sitharaman stated the rupee's value is market-determined. The Reserve Bank of India monitors foreign exchange mark...
- India engaged with the US, studying all the developments: Govt tells ParliamentThe government told Parliament it is closely monitoring developments in its trade relationship with the US and remains engaged with Washing...
- Novo Nordisk sues Eli Lilly, accusing it of false advertising of weight-loss drugNovo Nordisk has sued Eli Lilly in a U.S. court. The Danish company accuses Lilly of false advertising for its weight-loss medicines. Novo ...
- EbixCash becomes first non-bank entity to get RBI nod for trade remittancesEbixCash secured a perpetual Authorised Dealer Category-II licence from the Reserve Bank of India. This licence allows the company to handl...
- Reliance Retail's Tira brings K-beauty brand Dr. Melaxin to IndiaReliance Retail's Tira platform has exclusively launched Dr. Melaxin in India. This South Korean dermo-cosmetic brand offers science-backed...
- The real reason why Coca-Cola wants to become more Coca-ColaCoca-Cola's global brand refresh is more than a design update. The beverage giant is strengthening its iconic identity to protect pricing p...
- Why people are ordering fake food and fashion deliveries on free 'dopamine apps'It sounds ridiculous if you've never tried it, but this viral trend is more popular than you might think. Just one app alone, FoodNeverCome...
- Coca-Cola unveils new global look, rolls out across 200+ marketsCoca-Cola has introduced a new global visual identity system. This aims for greater brand consistency across over two hundred markets. The ...
- Why brands need an ecosystem, not just an advertising planModern marketing is no longer won through isolated campaigns. As business audiences engage with brands across articles, events, thought lea...
- Britannia sharpening regional playbook to take on local rivals: MD & CEO Rakshit HargaveBritannia Industries is strengthening its regional strategy and localizing products to compete effectively. The company is empowering regio...
- Beyond SEO: The new rules of brand discoverability in the AI eraBrand discoverability is shifting from search engine rankings to AI-driven answers. AI systems now prioritise authoritative third-party sig...
- Google urges EU top court to back ruling scrapping $1.7 billion antitrust fineGoogle urged Europe's top court to dismiss an EU antitrust appeal. Regulators challenged a lower court ruling which annulled a fine imposed...
- Google appeals Indian ruling over its ads platform, citing consumer harmGoogle is challenging an Indian court ruling regarding trademark infringement. The company argues the decision will negatively impact consu...
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