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Myntra EORS sees 30% rise in new shoppers; D2C brands log strong demand growthMyntra said its latest End of Reason Sale (EORS) recorded a 30% year-on-year increase in first-time shoppers, with non-metro cities contrib...- ED's Parimatch heat reaches Zepto; SPC's India deeptech pushZepto has come under the ED's scanner as part of its probe into Parimatch. This and more in today's ETtech Top 5.
- Not seeing any slowdown yet: Nykaa Fashion CEONykaa Fashion is now a significant driver for acquiring customers for Nykaa's beauty business. Both segments are experiencing robust growth...
- FEMA case against Myntra closed following compounding: EDMyntra's foreign exchange violation probe has concluded after the RBI issued a compounding order. The Enforcement Directorate gave its no o...
- Myntra announces End of Reason Sale starting May 29Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Oracle leaves freshers in limbo; D2C carts go coldHappy Friday! Oracle has started pulling back campus offers from top institutes, leaving students caught in the crossfire. This and more in...
- D2C brands feel the pinch as consumers cut spendingRising input costs and shrinking demand are squeezing smaller brands, with consumer spending projected to drop 5-6% next quarter. D2C brand...
- Indian brands are disrupting sneakers — one ₹5,000 pair at a time. But can they earn trust?Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These h...
- Zee Entertainment sues Nykaa for using its songs in Instagram reels without licenceZee Entertainment has sued Nykaa's parent company, FSN E-Commerce Ventures, for using its songs in Instagram promotions without permission....
- Heatwave impact: India Inc adopts WFH, safety stepsIndian companies are changing work practices due to severe heatwaves. Businesses are offering flexible hours and work-from-home options. Ou...
- Walmart's Flipkart plans foray into India's ticketing market as live events boom, sources sayFlipkart is set to enter India's booming entertainment market. The e-commerce giant plans to sell movie and concert tickets. This move pits...
- Walmart's Flipkart plans foray into India's ticketing market as live events boom, sources sayWalmart-owned Flipkart is set to enter India's burgeoning movie and concert ticket market, aiming for a May launch. This move into the fast...
- Tata to probe TCS Nashik case; Sharon Pais takes over MyntraTata Sons chairman N Chandrasekaran has ordered a probe into the sexual harassment case at TCS Nashik. This and more in today's ETtech Top ...
- Sharon Pais takes over from outgoing Myntra CEO Nandita Sinha, says M-Now will be big growth driverMyntra, owned by Flipkart, is expanding its rapid delivery service M-Now as a key growth area, new head Sharon Pais told ET. Despite leader...
- Rapid fashion startups are dressed to kill…but can the model keep up?Venture-backed startups are testing quick-comm for fashion, promising under-hour delivery in metro cities. Despite significant cash burn an...
- Alia Bhatt signs with Myntra to tap Gen Z in booming beauty segmentMyntra has appointed Alia Bhatt as the face of its platform and beauty business. This move aims to deepen engagement with Gen Z and millenn...
- Myntra CEO Nandita Sinha's exit is latest at top level for Flipkart groupSinha’s departure marks another senior-level exit at Myntra and its parent Flipkart, which is eyeing a public listing in some months.
- Myntra CEO Nandita Sinha to step down, Sharon Pais likely replacementSinha's exit adds to the top-level churn at the fashion ecommerce portal as well as its parent company Flipkart, which is looking to go pub...
- Few Hours Left of Myntra Fashion Carnival: Get 30-70% off on Trolleys and Luggage BagsThe countdown is on! With just a few hours left, the Myntra Fashion Carnival is your last chance to score 30-70% off on a wide selection of...
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