Adidas and Puma were the only international sportswear companies that had shown interest in bidding for the rights. Dream Sports (parent co...

Nike’s current deal as ‘kit partner’ of the BCCI is ending in September. The four-year deal worth Rs 370 crore included Rs 85 lakh per matc...

Morgan is also a fan of the movie 'Phantom Thread'.

The key for political messaging is to classify a person as a preacher, fence-sitter or a critic, and address her accordingly

Sports accessories apparel maker Nike’s contract with the All India Football Federation (AIFF) as kit sponsor ended earlier this year.

Nike, which entered India in 2005, saw its sales fall to Rs 764 crore in FY16 from Rs 803 crore in FY15, according to data from Registrar o...

The company will be the first sports apparel maker to target the traditional Mudlim community with a Islamic head scarf designed specifical...

Former captain Mahendra Singh Dhoni was endorsing sportswear brand Reebok when he had to appear in Nike's ads because the latter was team I...

Nike India is exploring options of setting up concept based stores in the country as part of garnering more share in the domestic sportswea...

Nike, the official kit sponsor of the Indian cricket team, has launched new uniform for the India-Australia limited over series next month.

American sports goods maker Nike has renewed its contract with the Board of Control for Cricket in India (BCCI) to be the official kit spon...

JWT India has withdrawn its Bleed Blue campaign from the digital category at the Abby awards of Goafest 2011.

Brands like Pepsi with 'change the game' and Nike 'bleed blue' pledge are looking to leverage the historic win by India.

For global sportswear giant Nike Inc, creating brand recall in India is not about having well-packaged, 30-second commercials or million-do...

Other products in the Nike cricket range include training gear, kit bags and backpacks.

Nike has decided to bring P-series, a global retail programme that offers consumers a premium retail experience, to India.

Two photoshoots with the kit sponsors, Nike, had to be called off because of certain misgivings from senior players.