No bidders for Indian cricket team's kit sponsorship, BCCI plans to set new deadlineAdidas and Puma were the only international sportswear companies that had shown interest in bidding for the rights. Dream Sports (parent co...
Indian cricket team may lose Nike logo after 14 yearsNike’s current deal as ‘kit partner’ of the BCCI is ending in September. The four-year deal worth Rs 370 crore included Rs 85 lakh per matc...
Zoomcar boss Greg Moran is a fan of Apple Airpods, calls the device super convenientMorgan is also a fan of the movie 'Phantom Thread'.
'Issues like Surf ad row can make brands more conservative'The key for political messaging is to classify a person as a preacher, fence-sitter or a critic, and address her accordingly
Six5Six to replace Nike as Indian football’s kit sponsorSports accessories apparel maker Nike’s contract with the All India Football Federation (AIFF) as kit sponsor ended earlier this year.
Nike starts downsizing India operations, to fire 20 per cent staffNike, which entered India in 2005, saw its sales fall to Rs 764 crore in FY16 from Rs 803 crore in FY15, according to data from Registrar o...
Nike launches Hijab for Muslim women athletesThe company will be the first sports apparel maker to target the traditional Mudlim community with a Islamic head scarf designed specifical...
Gionee's brand ambassador Virat Kohli may now appear in Oppo's advertisementsFormer captain Mahendra Singh Dhoni was endorsing sportswear brand Reebok when he had to appear in Nike's ads because the latter was team I...
Nike exploring options of setting up concept based storesNike India is exploring options of setting up concept based stores in the country as part of garnering more share in the domestic sportswea...
Nike launches new limited overs uniform for Team IndiaNike, the official kit sponsor of the Indian cricket team, has launched new uniform for the India-Australia limited over series next month.
- Nike to remain sponsor of Team India kit
American sports goods maker Nike has renewed its contract with the Board of Control for Cricket in India (BCCI) to be the official kit spon...
- JWT Withdraws award-winning entry from Abby Awards
JWT India has withdrawn its Bleed Blue campaign from the digital category at the Abby awards of Goafest 2011.
ICC World Cup 2011: Nike, Pepsi look at ways to gain from World Cup victoryBrands like Pepsi with 'change the game' and Nike 'bleed blue' pledge are looking to leverage the historic win by India.
- Nike stays outdoor to build image
For global sportswear giant Nike Inc, creating brand recall in India is not about having well-packaged, 30-second commercials or million-do...
- Nike unveils Team India jersey for WC 2007
Other products in the Nike cricket range include training gear, kit bags and backpacks.
- Nike launches P-series stores in India
Nike has decided to bring P-series, a global retail programme that offers consumers a premium retail experience, to India.
- Just didn't do it
Two photoshoots with the kit sponsors, Nike, had to be called off because of certain misgivings from senior players.