Nike launches P-series stores in India
Nike has decided to bring P-series, a global retail programme that offers consumers a premium retail experience, to India.
By TNN |
MUMBAI: Nike has decided to bring P-series, a global retail programme that offers consumers a premium retail experience, to India.
According to Peter van den Ijssel, retail director, Nike India, the P-series allows the brand to present integrated brand campaigns to its consumers. "P-series is about premium retailing and is a pioneering innovation in the retail space.
These series enable us to tell compelling and integrated brand stories at retail," said Mr Ijssel. The first P–series store in India has been opened in Bangalore.
One reason for introducing the initiative is that Indian consumers are now aware of what's on offer in New York, London or Paris and are demanding similar products and retail experiences in India.
"The P-series has definitely enabled the brand to present its products in a truly integrated manner. We have seen visible results from consumer feedback, enhanced sales and the visual appeal of the store. In India, especially, customers have told us that the new store gives them a familiar shopping experience that they've experienced in Nike stores in the US," said Mr Ijssel.
According to Peter van den Ijssel, retail director, Nike India, the P-series allows the brand to present integrated brand campaigns to its consumers. "P-series is about premium retailing and is a pioneering innovation in the retail space.
These series enable us to tell compelling and integrated brand stories at retail," said Mr Ijssel. The first P–series store in India has been opened in Bangalore.
One reason for introducing the initiative is that Indian consumers are now aware of what's on offer in New York, London or Paris and are demanding similar products and retail experiences in India.
"The P-series has definitely enabled the brand to present its products in a truly integrated manner. We have seen visible results from consumer feedback, enhanced sales and the visual appeal of the store. In India, especially, customers have told us that the new store gives them a familiar shopping experience that they've experienced in Nike stores in the US," said Mr Ijssel.
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