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MONETISATION STRATEGY
Buy, Sell or Hold: RIL remains Morgan Stanley's top pick; remains underweight on Oil IndiaBrokerages remain selective on India's energy sector, favouring companies with strong growth drivers and attractive valuations. Morgan Stan...- Former Tips Music CEO Hari Nair joins AI content protection startup ContentLens as strategic advisorContentLens has appointed Hari Nair as a pro bono strategic advisor. Nair previously led Tips Music and held roles at Sony Music India and ...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- Physicswallah is ‘class’ apart, says DAM Capital after initiating with Buy rating. 3 reasons whyDAM Capital has initiated coverage on PhysicsWallah with a Buy rating, calling the ed-tech firm ‘a class apart’ and highlighting strong gro...
- Retirement planning: 7 golden rules you must consider for easy retirementRetirement planning should focus on generating sustainable income while ensuring the corpus lasts throughout life. Key factors include acco...
- 'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
- Zee appoints Tejkarran Singh Bajaj as Zee5 India business headZee Entertainment Enterprises Ltd (ZEEL) has appointed Tejkarran Singh Bajaj as Business Head for Zee5 India to bolster its digital busines...
- Macquarie initiates 'Underperform' rating on Meesho, sees 25% downside. Here's whyMacquarie has initiated coverage on Meesho with an ‘Underperform’ rating and a target price of Rs 125, implying nearly 25% downside. The br...
- HDFC Mutual Fund limits subscription in its gold ETF and FoF. What this means for investors?HDFC Mutual Fund has temporarily restricted large lump-sum investments in its Gold ETF and Gold ETF Fund of Fund amid surging gold prices a...
- Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
- India’s audio streaming apps pivot to 'hybrid' model to drive paid subscriptionsThe landscape of audio streaming in India is undergoing a transformation with a dynamic hybrid model gaining traction. Services are blendin...
- India gets its first AI music company, but there's a catchPaRa Music, India's first AI-powered music company, has launched. It uses AI and human creativity to help Indian music reach more listeners...
- Amazon Music widens India play beyond Prime amid audio streaming shakeoutIn an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...
- Mirror, mirror who’s the most visible of them all?AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...
- Apple’s CFO Kevan Parekh says India is just 'Scratching the Surface' as developer ecosystem expandsApple is increasingly treating India as a core part of its global developer ecosystem, not just a market or manufacturing hub, with strong ...
- HC ruling on Google keyword ads likely to reshape e-advertisingA Delhi High Court ruling has stopped Google from auctioning trademarked names as ad keywords. This decision impacts how companies advertis...
- Reliance bets big on AI to drive next phase of growth for entertainment businessReliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...
- Saregama doubles down on premium music IP even as it eyes AI monetisationSaregama is embracing an AI-driven future. The music label is exploring licensing deals with generative AI platforms. Simultaneously, it is...
- Zee Entertainment appoints Shipra Wahi as chief sales officer for Zee5Zee Entertainment Enterprises has appointed Shipra Wahi as Chief Sales Officer for its streaming platform, Zee5. Wahi will lead strategic r...
- India’s TV industry faces deeper pressure as viewers, advertisers move onlineIndia's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...
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