A simple cost-saving idea in 1908 led to the tea bag. Thomas Sullivan sent tea in silk pouches, but customers brewed the whole bag. This ac...

Driven by a desire for genuine community, younger consumers across the UK and US are increasingly trading traditional nightlife for premium...

A severe heatwave in France caused panic on a Paris to Nice train, forcing it to halt as passengers suffered breathing difficulties. Hundre...

Canadian billionaire Kevin O'Leary urges young people to stop spending on daily coffee and sandwiches. He advises investing this money to b...

Anand Virmani, Co-Founder & Master Distiller, Goa-based Nao Spirits & Beverages, explains how they marketed India’s first craft gin, Greate...

PepsiCo plans to shift nearly all India beverages to zero or low sugar, expand capacity, and leverage digital data, quick commerce and chan...

Young Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...

Soft drink giants like PepsiCo and Coca-Cola are venturing into the premium ready-to-drink (RTD) alcoholic beverage market to counter seaso...

Driven by health consciousness and moderation, Indian millennials and Gen Z are increasingly opting for no or low-alcohol beverages, with 2...

According to a recent study by well-known dating app, Bumble, the "Dry Dating" (alcohol-free dates) trend will continue to be popular well ...

Enlisting the reasons why 46% of respondents wanted a uniform drinking age of 21 years, a study by Kantar and NFX said it would enable them...

One reason for the appearance of 0% beer is millennials who are looking for a drink with low calories, carbs & sugar.

In India, the 400 million strong millennial segment in the age group 18-36 years (median age 29-32 years) has a collective spending power o...

Party Smart is an anti-hangover capsule from Himalaya.

The move is expected to help the firm compete with rivals, including PepsiCo’s Tropicana, Dabur’s Real, Parle Agro’s Frooti and a bevy of o...

ITA has conducted roadshows to promote tea as a beverage among the young generation.

Hamdard chief sales & marketing officer Mansoor Ali said: “This is part of the transformational phase, and a key focus is to establish a co...