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MILLENNIALS DRINKING
Psychology says sisters who behave like mothers are not controlling: Why some girls naturally become the second parent in the familyPsychology suggests that sisters who often behave like mothers are rarely trying to control everyone around them. More often, they are resp...- These large-caps have ‘strong buy’ & ‘buy’ recos and an upside potential of up to 26%Just look at developments in the past 48 hours. The war between Iran and Israel resumed, but within hours Tehran said it had halted all off...
- Every '70s home bar had this; now it's the retro bar decor you'd be thrilled to find at the thrift storeA 1970s vintage ice bucket is a popular thrift store find. These colorful, insulated plastic containers offer a sense of comfort and person...
- In 1908, a New York merchant mailed tea samples in silk pouches to cut costs and accidentally changed how the world drinks teaA simple cost-saving idea in 1908 led to the tea bag. Thomas Sullivan sent tea in silk pouches, but customers brewed the whole bag. This ac...
- Not at bars, not online: How Gen Z is finding love and friends at gyms and fitness classesDriven by a desire for genuine community, younger consumers across the UK and US are increasingly trading traditional nightlife for premium...
- Paris' brutal heatwave turns non-AC trains into ovens, hundreds gasp for breath and forced to step out. Watch videoA severe heatwave in France caused panic on a Paris to Nice train, forcing it to halt as passengers suffered breathing difficulties. Hundre...
- Canadian billionaire Kevin O'Leary calls Gen Z 'idiots' for wasting money on coffee and sandwichesCanadian billionaire Kevin O'Leary urges young people to stop spending on daily coffee and sandwiches. He advises investing this money to b...
- 'Nao' is the time: Why Diageo India is backing this Indian craft gin producerAnand Virmani, Co-Founder & Master Distiller, Goa-based Nao Spirits & Beverages, explains how they marketed India’s first craft gin, Greate...
- PepsiCo bets on zero-sugar drinks, digital push to drive India growthPepsiCo plans to shift nearly all India beverages to zero or low sugar, expand capacity, and leverage digital data, quick commerce and chan...
- India’s newest round of drinkers is rewriting the rules of the world’s biggest barYoung Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...
- Why Pepsi could be seeking a 'high' in IndiaSoft drink giants like PepsiCo and Coca-Cola are venturing into the premium ready-to-drink (RTD) alcoholic beverage market to counter seaso...
- Youngistan drinks to good health with no/low alcohol spiritsDriven by health consciousness and moderation, Indian millennials and Gen Z are increasingly opting for no or low-alcohol beverages, with 2...
- What is 'Dry Dating' and why is it popular?According to a recent study by well-known dating app, Bumble, the "Dry Dating" (alcohol-free dates) trend will continue to be popular well ...
- Millennials eager to raise a toast at 21Enlisting the reasons why 46% of respondents wanted a uniform drinking age of 21 years, a study by Kantar and NFX said it would enable them...
- How beer has swung from super-strong to zilch - in alcohol contentOne reason for the appearance of 0% beer is millennials who are looking for a drink with low calories, carbs & sugar.
- Why millennials are not a marketing shortcutIn India, the 400 million strong millennial segment in the age group 18-36 years (median age 29-32 years) has a collective spending power o...
- From turmeric shots to ashwagandha-infused pills: Millennials seek an ayurvedic solution for hangoversParty Smart is an anti-hangover capsule from Himalaya.
- As juices race past fizzy drinks, Coca-Cola launches Rani FloatThe move is expected to help the firm compete with rivals, including PepsiCo’s Tropicana, Dabur’s Real, Parle Agro’s Frooti and a bevy of o...
- Industry leans on millenials to raise tea drinkingITA has conducted roadshows to promote tea as a beverage among the young generation.
- Hamdard Laboratories, Barista Coffee Company announce strategic tie-upHamdard chief sales & marketing officer Mansoor Ali said: “This is part of the transformational phase, and a key focus is to establish a co...
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