Hamdard Laboratories, Barista Coffee Company announce strategic tie-up
Hamdard chief sales & marketing officer Mansoor Ali said: “This is part of the transformational phase, and a key focus is to establish a connect for Roohafza with millennials.
By ET Bureau | Updated:
NEW DELHI: Hamdard Laboratories, maker of RoohAfza, on Wednesday announced a strategic tie-up with Barista Coffee Company, which will cover 100 Barista stores serving RoohAfza-based drinks in coffee and other beverage blends including hot drinks.
Hamdard chief sales & marketing officer Mansoor Ali said in a statement: “This is part of the transformational phase we are currently in, and a key focus is to establish a connect for Roohafza with millennials. There’s a perceptible move towards natural, herbal products and RoohAfza sits naturally on this positioning.”
The statement added that Hamdard plans to launch snacks in the coming months.
Hamdard chief sales & marketing officer Mansoor Ali said in a statement: “This is part of the transformational phase we are currently in, and a key focus is to establish a connect for Roohafza with millennials. There’s a perceptible move towards natural, herbal products and RoohAfza sits naturally on this positioning.”
The statement added that Hamdard plans to launch snacks in the coming months.
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