The phones branded Evok are likely to hit the market next week. Micromax is targeting a price segment that accounts for about 50% of the ma...

Micromax’s distributors have also seen a 15-18% decline in sales. The handset vendor is offering higher credits to distributors to help cop...

China’s largest smartphone maker Oppo’s sale in India grew to Rs 934 crore last fiscal as compared to Rs 211.5 crore in 2014-15, as per the...

A Micromax spokesperson said the company’s revenue figures did not include sales of the premium YU brand, which is a wholly owned subsidiar...

Gulati, who has spent over two years in Micromax has been associated with telecom industry for more than a decade.

Domestic handset maker Micromax aims to grow its sales by 40 per cent by March next year as it ramps up its product portfolio and increases...

Micromax’s former chief marketing officer Shubhodip Pal has joined back the group in a different role - as chief operating officer at subsi...

The company is roping in former execs to invigorate operations and sales, which have increasingly come under pressure from Samsung, Intex a...

“The promoters want to control the business and have not left much free space for the professionals, which has led to so many exits,” said ...

Micromax has crossed Rs 10,000 cr in annual revenues during year to March 2015, and is now within striking distance of brand Sony in the In...

The company aims to sell around 1.5 million panels in 2016 and provide the latest technology of TV viewing with an affordable price range.

Micromax is on the verge of signing an agreement to with Alibaba for Rs 4,200 cr, in what will be the first such purchase in an Indian phon...

Micromax, which clocked 54% jump in its revenues for the year ended March 2015 at around Rs 10k cr, will offer exclusive products in differ...

With growing consumer preference to shop online, Micromax expects 25% of its smartphones sales to come from eCommerce platforms over next t...

Micromax’s surge defines the changing landscape of the Indian mobile market, but it must do much more to have a sustainable leadership.

After setting a scorching growth pace since 2008 when it entered the Indian handset market, Micromax has hit a plateau.

Micromax’s Bling is back in the market after the Delhi High Court last week vacated its October order, which banned the sales and ads of Bl...