The Bengaluru-based company added $250 million in net ARR in the past 12 months and is Ebitda (earnings before interest, taxes, depreciatio...

Artificial intelligence is rapidly changing India's microdrama content creation landscape. AI-assisted production will likely reach eighty ...

Happy Thursday! Habuild CEO Saurabh Bothra said repeat users are helping the company drive growth. This and more in today’s ETtech Morning ...

Flipkart has launched a standalone app for its quick commerce unit Minutes. This and more in today’s ETtech Top 5.

Flipkart has launched a standalone app for its quick commerce arm Flipkart Minutes, ahead of its Big Billion Days sale. The company is also...

Happy Wednesday! Amazon and Flipkart have broadened their bets as quick commerce platforms chip away at their share of user base. This and ...

Amazon and Flipkart are expanding into quick commerce, microdramas, OTT videos and food delivery as they lose active users to 10-minute del...

Kuku Technologies is on the verge of launching an expansive artificial intelligence production facility, aimed at bolstering its flourishin...

India’s digital media market crossed Rs 1 lakh crore in CY25 and is projected to grow rapidly through CY28, while television revenue declin...

The vertical is placed within Flipkart's main ecommerce app under 'Play' – which has a content-led shopping discovery platform ‘Explore’ an...

India’s television broadcasting industry is undergoing a structural reset as 114 channel licences were surrendered between 2022 and 2026 am...

The landscape of India's microdrama industry is evolving, shifting from an emphasis on acquiring users to nurturing and monetizing them. Cu...

Mohalla Tech, parent of ShareChat, Moj and QuickTV, has partnered with Pratilipi’s Double Tap Films to adapt more than 75 stories into micr...

Business leaders at the Economic Times World Leaders Forum said AI agents can reshape work, but governance and human accountability remain ...

Microdrama content is attracting significant audience engagement, similar to long-form videos. This format combines short-form immediacy wi...

Microdramas are reshaping the Hollywood landscape by delivering concise, captivating episodes that resonate with audiences. This innovative...

Microdrama is now a mainstream Indian entertainment format, with most audiences preferring it. Viewers spend over fifteen minutes daily wat...