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MICRODRAMAS
AI could disrupt traditional entertainment studio model as production costs fallArtificial intelligence is revolutionizing the landscape of entertainment production, offering creators remarkable cost savings. Smaller pr...- Automated chip design, physical AI lead startup activity across APAC: AWS execOn the sidelines of the StradVision media tour in Seoul, AWS's Tiffany Bloomquist said these trends were per the company's expectations for...
- Dish TV hopes for a turnaround aided by smart TV VZY, e-Com solutions and content hubDish TV is launching new initiatives like VZY smart TV and ShopZop e-commerce to address subscription losses. The company's Watcho content ...
- Pocket FM parent crosses $500 million ARR driven by AI content, overseas expansionThe Bengaluru-based company added $250 million in net ARR in the past 12 months and is Ebitda (earnings before interest, taxes, depreciatio...
- AI-assisted microdrama content share could rise to about 80% in 18 months: ExpertsArtificial intelligence is rapidly changing India's microdrama content creation landscape. AI-assisted production will likely reach eighty ...
- Habuild CEO on user loyalty; Flipkart Minutes gets its own appHappy Thursday! Habuild CEO Saurabh Bothra said repeat users are helping the company drive growth. This and more in today’s ETtech Morning ...
- Flipkart's new Minutes app; Anthropic employee sounds alarmFlipkart has launched a standalone app for its quick commerce unit Minutes. This and more in today’s ETtech Top 5.
- Flipkart launches standalone Minutes app, rolls out food delivery pilot ahead of BBD saleFlipkart has launched a standalone app for its quick commerce arm Flipkart Minutes, ahead of its Big Billion Days sale. The company is also...
- Amazon, Flipkart's multi-front war; India set for more GCCsHappy Wednesday! Amazon and Flipkart have broadened their bets as quick commerce platforms chip away at their share of user base. This and ...
- Flipkart, Amazon look beyond ecommerce as user share slipsAmazon and Flipkart are expanding into quick commerce, microdramas, OTT videos and food delivery as they lose active users to 10-minute del...
- Kuku to hire 1,000 people for AI content unit ahead of IPOKuku Technologies is on the verge of launching an expansive artificial intelligence production facility, aimed at bolstering its flourishin...
- India’s Rs 1 lakh crore digital-media boom: Two stocks ICICI Securities is betting onIndia’s digital media market crossed Rs 1 lakh crore in CY25 and is projected to grow rapidly through CY28, while television revenue declin...
- Flipkart launches microdrama on main app to drive platform engagementThe vertical is placed within Flipkart's main ecommerce app under 'Play' – which has a content-led shopping discovery platform ‘Explore’ an...
- TV channel exits accelerate as India’s linear television model comes under pressureIndia’s television broadcasting industry is undergoing a structural reset as 114 channel licences were surrendered between 2022 and 2026 am...
- India’s microdramas could soon play the consolidation script as retention trumps acquisitionThe landscape of India's microdrama industry is evolving, shifting from an emphasis on acquiring users to nurturing and monetizing them. Cu...
- Mohalla Tech partners with Pratilipi’s Double Tap Films to distribute 75+ stories as microdramasMohalla Tech, parent of ShareChat, Moj and QuickTV, has partnered with Pratilipi’s Double Tap Films to adapt more than 75 stories into micr...
- AI leaders on automation; PM Modi debriefs space startupsBusiness leaders at the Economic Times World Leaders Forum said AI agents can reshape work, but governance and human accountability remain ...
- Microdramas now take a macro share of viewers' interestMicrodrama content is attracting significant audience engagement, similar to long-form videos. This format combines short-form immediacy wi...
- Microdramas boom in a shrinking Hollywood as studios chase a TikTok audienceMicrodramas are reshaping the Hollywood landscape by delivering concise, captivating episodes that resonate with audiences. This innovative...
- From reels to episodes: 80% Indians embrace microdrama as new entertainment habitMicrodrama is now a mainstream Indian entertainment format, with most audiences preferring it. Viewers spend over fifteen minutes daily wat...
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