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JioStar sees AI, commerce and interactivity shaping entertainment's futureJioStar CEO Kevin Vaz outlined the company's vision as a technology-driven entertainment firm, emphasizing AI, personalization, and interac...- Zee Entertainment to raise $241 million for stategic initiativesZee Entertainment is all set to gather 23 billion rupees to fuel its ambitious business strategies, following a significant win in securing...
- West Bengal's electronics factory push; Fed jitters hit TCSWest Bengal is exploring ways to expand electronics manufacturing under EMC 2.0. This and more in today's ETtech Top 5.
- As micro-dramas surge, 'vertical actors' find fame and fortuneIndia's burgeoning micro-drama industry is creating "vertical actors" who thrive on short-form, emotionally charged content. These performe...
- Micro-drama platform Bullet launches Trinetra AI—an AI filmmaking and content intelligence platform for micro dramasBullet, backed by Zee Entertainment Enterprises, has launched Trinetra AI, a platform that uses artificial intelligence for filmmaking and ...
- Audio book platform Kuku files confidential papers for up to Rs 3,500-cr IPOKuku Technologies, operator of Kuku FM and Kuku TV, is planning a Rs 3,000 crore IPO. The company aims for a Rs 15,000 crore valuation. Fun...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Micro-dramas are a big hit with TV writers, tooExperienced television writers are flocking to India's micro-drama sector. This new avenue offers higher content volumes and faster payment...
- Double Tap Films takes 21 Hindi microdramas global with TikTok partnershipDouble Tap Films, a Pratilipi studio, is distributing 21 Indian microdrama shows on TikTok in the US, Canada, Brazil, and Japan. This marks...
- Story TV launches 'Story TV Dailies': India’s first microdrama serials with daily episodesStory TV has launched Story TV Dailies, a groundbreaking serialised microdrama format. This new offering brings daily episodic drops in a v...
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
- Tiny tales draw big bets from top film studiosMajor production houses are exploring micro-drama format as a test bed for IP and branded content opportunities.
- Mukesh, Kishore, Rafi, Lata, Asha... the golden greats are gone, their songs play onThe passing of Asha Bhosle at the age of 92 marks the end of an era for Indian music. She was part of an iconic group alongside Lata Manges...
- IBDF backs MIB TV rating guidelines, seeks extended timelines for rolloutThe Indian Broadcasting and Digital Foundation is requesting an extension to implement new television rating rules. Key provisions regardin...
- Infosys Q4 profit spikes; Flipkart mulls separate app for MinutesInfosys closed FY26 with strong numbers aided by a pickup in demand from its banking, energy and communication segments. This and more in...
- Microdrama apps chase telco bundles as subscription growth lags despite download surgeMicrodrama platforms are partnering with telecom operators to combat market fragmentation and boost subscriptions. With over 20 apps and si...
- India gets its first data-backed microdrama studio as Pratilipi launches Double Tap FilmsPratilipi has launched Double Tap Films, India's first data-backed microdrama studio. This new venture will create short, vertical videos u...
- MS Dhoni invests in AI-driven storytelling platform Kuku, joins Kuku TV as brand ambassadorIconic cricket star MS Dhoni is making waves off the field by investing in Kuku, a dynamic platform redefining storytelling for mobile user...
- India’s fast-growing micro-drama segment faces subscription trust hurdleIndia’s fast-growing micro-drama segment may face monetisation challenges as concerns over automatic subscription renewals discourage users...
- The rise of micro-drama content in India: A new era in entertainmentIn a digital era, micro-drama applications are gaining immense popularity across India, catering to the audience's love for rapid storytell...
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