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MICRO DRAMA SEGMENT
Jin Ze Death Update: How did the Chinese star die? Check cause of death amid social media buzzChinese actor Jin Ze, real name Zhang Jiawei, has died at 33. His agency confirmed his passing on June 6, 2026, at his Hangzhou home. Jin Z...
West Bengal's electronics factory push; Fed jitters hit TCSWest Bengal is exploring ways to expand electronics manufacturing under EMC 2.0. This and more in today's ETtech Top 5.
Another Yu Menglong like death? Chinese actor Jin Ze dies at 33; here’s what we know so farChinese actor Jin Ze, real name Zhang Jiawei, has passed away at 33. His agency confirmed his death at his Hangzhou home on June 4, 2026. A...
Audio book platform Kuku files confidential papers for up to Rs 3,500-cr IPOKuku Technologies, operator of Kuku FM and Kuku TV, is planning a Rs 3,000 crore IPO. The company aims for a Rs 15,000 crore valuation. Fun...
India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
Micro-dramas are a big hit with TV writers, tooExperienced television writers are flocking to India's micro-drama sector. This new avenue offers higher content volumes and faster payment...
Tiny tales draw big bets from top film studiosMajor production houses are exploring micro-drama format as a test bed for IP and branded content opportunities.
Infosys Q4 profit spikes; Flipkart mulls separate app for MinutesInfosys closed FY26 with strong numbers aided by a pickup in demand from its banking, energy and communication segments. This and more in...
India gets its first data-backed microdrama studio as Pratilipi launches Double Tap FilmsPratilipi has launched Double Tap Films, India's first data-backed microdrama studio. This new venture will create short, vertical videos u...
Kuku bets on 'fourth wave' as audiences shift to bite-sized contentKuku, a Bengaluru-based company, is focusing on short, mobile-first content. It has expanded from audio to video and is entering cinema. Ku...
Micro dramas fastest-growing video segment, to hit $4.5 billion by 2030: LumikaiMicro dramas are poised for significant growth, projected to reach $4.5 billion by 2030 with 31% annualised growth. This mobile-first conte...
India’s fast-growing micro-drama segment faces subscription trust hurdleIndia’s fast-growing micro-drama segment may face monetisation challenges as concerns over automatic subscription renewals discourage users...
Tata Play takes a shot at what's short and sweet as India’s DTH model hunts for growthTata Play Binge is launching a new content category called Shots. This features short, vertical micro-dramas designed for mobile viewing. T...
Content fatigue emerges as early fault line in India’s fast-growing micro-drama marketIndia's micro-drama market is experiencing rapid growth, reaching $260 million annually, but faces challenges. Content fatigue due to repet...
Two minutes to spare: Micro dramas keep audience glued to the screensThe rise of micro-drama content in India is nothing short of astounding, captivating over 73 million viewers in just under a year. This exp...
ShareChat parent narrows FY25 Ebitda loss by 72%, bets big on micro dramasOperating revenue for the fiscal year stood at Rs 723 crore, up slightly from Rs 718 crore in the previous year. The company said its core ...
Microdrama’s major appeal draws in foreign OGsTwo-minute content creation apps from China, Ukraine and France are finding ways to venture into the Indian market.
The rise of micro-drama content in India: A new era in entertainmentIn a digital era, micro-drama applications are gaining immense popularity across India, catering to the audience's love for rapid storytell...
Streaming now: Startups, VCs chase India’s micro drama content playAs micro-dramas reel in larger audiences, VCs are ramping up investments in local OTT startups replicating China’s success. Along with star...
Micro-drama OTT platform Flick TV raises $2.3 million in round led by Stellaris Venture PartnersGemba Capital and Titan Capital participated in this round. According to founder Kushal Singhal, the funds will be used to scale content pr...