Ashrayu Media and SPH Media have partnered to launch two lifestyle publications in India. F ZINE and The Peak will now be available to Indi...

India's speciality tea market has tripled to ₹1,000 crore in five years. Millennials and Gen Z are driving this growth with premium tea pre...

British startup CuspAI secured four hundred fifty million dollars from investors. This funding will advance its mission to discover new mat...

Regional T20 leagues are developing into a new cricket economy beneath the IPL. These competitions aim to produce future IPL stars and beco...

Modern marketing is no longer won through isolated campaigns. As business audiences engage with brands across articles, events, thought lea...

Quote of the Day by Charlie Kirk serves as a reminder that truth requires responsibility. In a world overflowing with information, honesty ...

The expanded 2026 FIFA World Cup, featuring 48 teams and 104 matches across the United States, Canada and Mexico, is expected to deliver a ...

Brand discoverability is shifting from search engine rankings to AI-driven answers. AI systems now prioritise authoritative third-party sig...

Anand Raisinghani has resigned from his role at Pine Labs-owned Setu, an API infrastructure company. He is stepping down to pursue new care...

Connected TV viewership in India is rapidly growing, reaching millions of viewers. Advertisers can now reach audiences not available on lin...

Anchored by the trust and legacy of BIG FM, the pioneering initiative integrates Radio, Multi-Format News Network, Digital Entertainment Pl...

A major Japanese ice cream maker said Thursday that it is seeing shipment delays following a cyberattack at its logistics partner that has ...

Indian marketers embrace artificial intelligence with high ambition and investment. However, many companies mistake experimentation for tru...

The government has launched a new export promotion initiative for global branding. This program aims to develop a unified Brand India frame...

Reach alone no longer defines marketing success; relevance does. This piece argues that engaging decision-makers matters more than mass imp...

KFC Popcorn Chicken is back nationwide after a three-year absence, following years of relentless customer requests and a viral social media...

Indian consumer brands exhibit contrasting views on the efficacy of influencer marketing for engaging customers. Companies such as Hindusta...