Ashrayu Media partners SPH Media to launch its two flagship lifestyle publications in India

New Delhi: Hyderabad-based Ashrayu Media Private Limited has partnered with Singapore-based SPH Media to introduce two of its flagship lifestyle publications - F ZINE and The Peak - in India, marking the first international expansion of F ZINE and the India debut of The Peak.

A statement said the collaboration aims to bring the two media brands to one of the world's fastest-growing publishing markets through a multi-platform strategy spanning print, digital and experiential platforms.

Ashrayu Media said the partnership is a significant step in its plans to build a strong presence in India's evolving media ecosystem while offering readers a perspective rooted in the cultural and aesthetic links between India and Southeast Asia.


"The launch of F ZINE and The Peak in India marks a significant milestone in our vision to build enduring, world-class media brands that inform, inspire and connect influential audiences.

"As trusted titles in the SPH Media portfolio, both brands have established strong identities, and we are excited to introduce them to India's fast-evolving media markets," Ashrayu Media Chairman Sudhakar Adapa said.

The aim is to go beyond launching magazines, he said.

"We are building integrated media brands powered by a multi-platform strategy that combines the authority of print, the reach and engagement of digital, and the impact of curated experiential platforms," Adapa said.

SPH Media's head of lifestyle division Dasheng Toh said, "We are excited to partner with Ashrayu Media to introduce The Peak and F ZINE into one of the world's most dynamic markets. There is a clear appetite in India for sophisticated, high-calibre lifestyle content that defines these brands from SPH Media."

F ZINE, which has been published in Singapore for over five decades, focuses on fashion, beauty, pop culture, lifestyle and the creative industries, the statement said.

India will become its first international franchise market under Ashrayu Media, while The Peak will strengthen its international presence through its entry into India. PTI