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MATCHA DRINKS INDIA
Matcha moment: A Japanese tea brews up a $96 million flavour in IndiaMatcha tea market India: The country's matcha market is set to expand, with projected revenue growth from $45.7 million in 2025 to $96.4 mi...- Meet ube, the purple yam hoping to become India’s next matchaUbe, a purple yam from the Philippines, is gaining popularity in Indian cafes among younger consumers. Its vibrant color and unique flavor ...
- The big winners from India's coffee craze may not sell coffee at allIndia’s coffee culture is expanding beyond cafes and coffee chains, creating opportunities across beauty, homeware, luxury hospitality, whi...
- Ambani uses ₹10 power again for the next disruption in a hot Indian marketReliance Consumer Products has entered India’s ice-cream market with Bombay Creamery, pricing cups, cones and sticks from ₹10. The brand is...
- Dhruv likes matcha, Tanisha calls it ‘grass’: Inside India’s mixed doubles pairDhruv Kapila and Tanisha Crasto are a developing Indian mixed doubles badminton pair. Their partnership has steadily improved over the last...
- Starbucks bets on India's premium coffee boom amid rising competitionStarbucks is expanding its premium Reserve stores in India, aiming to capture a growing coffee market. The company sees intensified competi...
- Assam produces Matcha tea for first time, fetches Rs 3,000 per kg at auctionAssam has officially entered the premium Matcha tea market, with the state's first commercially produced batch fetching an impressive Rs 30...
- A new-age thirst for beverages is emerging as a key force in India's consumer goods marketBeverage industry in India: Indian companies are seeing strong growth in drinks like coffee, ready-to-drink options, and protein beverages....
- Mumbai nutritionist shares 4 simple lifestyle lessons from Japan for healthy livingA nutritionist's recent observations highlight Japan's unique approach to well-being, extending beyond technology. She noted the pervasive ...
- Matcha isn’t just a trend, it’s a vibe for Gen ZoomersMatcha has evolved from a Gen Z treat to a full-blown identity, appealing to their desire for calm, quiet energy, and aesthetic appeal. Thi...
- Luxury has a new buzz, and it’s not from boozeModern travelers now prioritize health and wellness over traditional luxury symbols like alcohol. Hotels and airlines should adapt by offer...
- 6 Matcha recipes you must try making at home6 creative and delicious matcha recipes that blend Japanese tradition with Indian innovation. From desserts to drinks, explore matcha-infus...
- From shots to chai shots: Rave culture gets a clean makeoverA cultural shift is occurring in Delhi and Mumbai, with the rise of sober raves centered around activities like running, chai, and coffee. ...
- India's tryst with bubble tea - from chai to chewyBubble tea is rapidly gaining popularity in India, with the market projected to double by 2033. Fuelled by social media trends and a growin...
- From mithai to matcha lattes: How pistachio became 2025’s most stylish food trendPistachio is experiencing a surge in popularity, transitioning from traditional Indian sweets to trendy desserts and beverages. Chefs are i...
- Corona attacks lungs: Matcha tea, fruits, protein-rich diet can boost respiratory healthUp your lung immunity by consuming some of these superfoods.
- From cup to the martini glass: How tea-infused cocktails are brewing a stormWhile white spirits and tea are gaining ground, whiskys and bourbons are not far behind.
- Sipping like a pro: How Bengaluru is becoming the hub of tea soireesPeople want to increase their understanding of other brews like oolong, blue and white tea.
- How to eat and drink like a local in Hong KongYum Cha, originally just tea in Cantonese but now connoting tea and dim sum, is Hong Kong’s favourite pastime.
- In Bengaluru, tea emerges as a popular add-on in cocktailsJasmine, chamomile, oolong and green teas are steadily being stirred up with whisky , tequila, vodka and gin.
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